Wine Victoria Programs
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Victoria's Five Pillars
Victorian Wine Export Program
Support new and established Victorian wine exporters in entering and expanding in priority markets.
Greater Victoria Regional Program
Deliver extension and adoption initiatives across regional Victoria, helping growers and winemakers turn research, innovation and practical insights into improved business performance.
Innovation and Sustainability Program
Victorian grapegrowers and winemakers are putting sustainable practice to work in ways you can see.
In the vineyard, that shows up in healthier soils, more life in and around the vines, and water used with greater care. In the winery, it’s about doing things better, not just differently — reducing waste, improving efficiency and being more considered in how energy is used. Through Sustainable Winegrowing Australia (SWA), businesses are measuring what matters and building a clearer picture of what works. Across Victoria, that evidence is starting to stack up.
Past Programs
Wine Victoria’s past programs continue to deliver value by building capability, strengthening regional connections and creating practical resources that members can draw on over time. From export development and leadership initiatives to sustainability, innovation and biosecurity support, these programs have helped lay the groundwork for a more resilient and future-fit Victorian wine sector.
Growing Victorian Wine into the Future Program - Completed 2024
Support for winemakers looking to the future.
US Program – Completed 2024
The USA Market Development Strategy: How to get involved and activations include funding support for Victorian wineries to take part in.