Wine Victoria is pleased to support Wine Australia's 2025 Japan Roadshow by offering a 50% subsidy for attendees. The Australian Wine Roadshow Japan 2025 is an exciting opportunity for wineries to showcase their brands to wholesalers, distributors, key trade professionals, and media in major cities across Japan.

Registrations have now closed. For more information please contact asia@wineaustralia.com

Timed to pre-empt Wine Victoria’s support of Wine Australia’s Japan Roadshow in early September, the Korea Roadshow is an excellent opportunity to continue building trade relationships and drive interest in Victorian wines in the Korean market. Hosted by Austrade in partnership with Wine Victoria, and supported by Global Victoria, the day will comprise a walk-around tasting and tutored masterclasses.

The event will showcase both new-to-market and existing exporters. Austrade will invite 100-200 Korean guests, including importers, distributors, retailers, sommeliers, media, and influencers.

The EOI period has now closed; please contact Export Program Manager Kate Kriven for more information kate.kriven@winevictoria.org.au

Export Incite has been appointed to deliver a South East and North East Asia Market Entry Program across Singapore, Vietnam, South Korea, and Japan. The Export Incite team hosted a market insights webinar to help wineries understand the unique nuances of each market. Commencing late 2024 and continuing throughout 2025, exporters will be invited to apply to participate in a Market Entry Program through an Expression of Interest. Wine Victoria will offer a 50% subsidy to participating wineries.

Introduction South East & North Asia Market Entry Program: watch the webinar recording here.

Learn more about the Market Entry Program with Incite: here.

The EOI period has now closed; please contact Export Program Manager Kate Kriven for more information kate.kriven@winevictoria.org.au

This event has now concluded. Subscribe below to receive the news on the 2025 event planned for Hong Kong.

The Australian Wine Grand Tasting is an excellent opportunity to continue to build trade relationships and drive interest in Australian wines in the Korean market. Hosted by Austrade in partnership with Wine Australia the day will comprise of a walk-around tasting, business matching and three masterclasses.

The event will showcase both new to market and existing exporters. Austrade will invite 300-400 Korean guests including importers, distributors, retailers, sommeliers, media and influencers.

Wine Victoria, with support from Global Victoria, will subsidise 8 New to Market participants.

The EOI period has now closed; please contact Export Program Manager Kate Kriven for more information kate.kriven@winevictoria.org.au