The Australian Wine Roadshow Japan provides Australian wineries with an opportunity to showcase their brands to wholesalers, distributors, trade professionals and media across one of Australia’s most important export markets.

Hosted by Wine Australia in partnership with Austrade, the program will visit Osaka, Tokyo, Nagoya and Fukuoka, featuring trade tastings, educational masterclasses and winery-hosted dinners.

Wine Victoria members participating in the program are eligible for a 50% subsidy through Wine Victoria’s export program.

Vinexpo Asia returns to Hong Kong from 26–28 May 2026, bringing together the global wine and spirits trade in the heart of Greater China. Held at the Hong Kong Convention and Exhibition Centre, the event is one of the region’s leading trade fairs for wine and spirits professionals, attracting influential buyers, importers, distributors, sommeliers, merchants, and trade representatives from across Asia and Oceania.

Wine Victoria is supporting member businesses participating in the program through a 50% subsidy.

The registration deadline for this activity has now closed. Visit the link below for more information.

The Australian Wine Roadshow Southeast Asia 2026 provides an exciting opportunity for Australian wineries to showcase their brands to importers, distributors, retailers, trade, and media across key Southeast Asian markets. Following the success of the 2024 program, which attracted almost 800 trade visitors, the 2026 Roadshow will visit Bangkok, Ho Chi Minh City, Hanoi, Manila, Kuala Lumpur, and Jakarta.

The program is open to wineries with existing distribution in-market, as well as those seeking new importers and distribution opportunities. Activity will include trade tasting showcases, educational sessions, market familiarisation visits, and capability-building support to help wineries maximise engagement across the region.

Wine Victoria is supporting member businesses participating in the program through a 50% subsidy.