Export Incite has been appointed to deliver a South East and North East Asia Market Entry Program across Singapore, Vietnam, South Korea, and Japan. The Export Incite team hosted a market insights webinar to help wineries understand the unique nuances of each market. Commencing late 2024 and continuing throughout 2025, exporters will be invited to apply to participate in a Market Entry Program through an Expression of Interest. Wine Victoria will offer a 50% subsidy to participating wineries.

Introduction South East & North Asia Market Entry Program: watch the webinar recording here.

Learn more about the Market Entry Program with Incite: here.

If you would like to learn more about the South East & North Asia Market Entry Program, please register your interest below.

The Australian Wine Grand Tasting is an excellent opportunity to continue to build trade relationships and drive interest in Australian wines in the Korean market. Hosted by Austrade in partnership with Wine Australia the day will comprise of a walk-around tasting, business matching and three masterclasses.

The event will showcase both new to market and existing exporters. Austrade will invite 300-400 Korean guests including importers, distributors, retailers, sommeliers, media and influencers.

Wine Victoria, with support from Global Victoria, will subsidise 8 New to Market participants.

Learn more and register below before September 15

Wine Victoria intends to support Vinexpo Singapore with a repeat of our Hong Kong activities, which include a 50% stand subsidy, masterclasses, and a satellite event, potentially in partnership with 67 Pall Mall. More information will be available soon. Sign up for our newsletter to keep up with the latest opportunities.

Wine Victoria is proposing to host a South East and Northeast Asia roadshow targeting key markets in Singapore, Vietnam, South Korea, and Japan, scheduled for mid to late 2025. The format will feature walk-around tastings, masterclasses, and a showcase dinner for trade (including importers, distributors, off-trade buyers, on-premise buyers, eCommerce buyers, sommeliers, influencers, and media). More details to follow.

Wine Victoria will be partnering with 67 Pall Mall in Singapore to schedule a series of ‘Victoria in Focus’ masterclasses in early to mid-2025, targeted at their high-net worth members and the trade.

Current EOI open – Trade Networking Event
Date: November 4th, 2024, Shanghai.
Venue: TBC
Please complete the expression of interest form here and subscribe to our newsletter for export news.