Wine Victoria is hosting a Trade Event on August 23rd at Victoria House, Shanghai, featuring all wineries participating in Wine Australia’s China Roadshow. The event will include a walk-around tasting and two masterclasses, targeting distributors, off-trade buyers, on-premise buyers, eCommerce buyers, and sommeliers.

Wine Victoria has partnered with agency Brand Catalyser to host an inbound famil for five KOL’s in September 2024. With activities in Melbourne as well as immersive visits to key wine regions across the State, this influential group will enjoy the very best of what Victoria has to offer.

Wine Victoria has appointed Nimbility Asia to handle the China component, providing valuable insights and intelligence into the Chinese market and assisting wineries with route-to-market strategies through importer business matching events.

Nimbility Asia hosted a webinar where viewers will gain essential knowledge about the current Chinese market, explore opportunities within the premium wine sector, and learn strategies for successful market entry and expansion.

China Market Entry & Expansion Webinar: watch the recording here.

Join Brand Catalyser for a comprehensive series on the Chinese eCommerce and social media landscapes. This series includes 10 workshops covering key platforms, marketing strategies, and more.

Webinar Details: Fridays, commencing September 20th at 10am AEST via Zoom

Over 150,000 Chinese and global purchasers are set to attend China’s premier import-themed 6-day trade event. With the support of Global Victoria, a select number of Victorian wine producers will participate in the event.

Media partnerships have been secured with The Drinks Business UK, extending to Drinks Business Asia, and Decanter China. All articles will be promoted through WeChat and Weibo, enabling direct targeting to the Asian market.