Wine Victoria, in partnership with Brand Catalyser and supported by Global Victoria, presents an exclusive opportunity in the Chinese market with leading retailer Freshippo.

Part of the Alibaba Group, Freshippo operates 300 outlets across 30 cities in Mainland China, offering a unique online and offline shopping experience. We have secured a week-long product trial at Freshippo's flagship store in Shanghai for 10 producers. This initiative will include a mini awareness campaign to gauge consumer interest in Victorian wines, featuring tastings and engagement with Key Opinion Leaders (KOLs). The campaign runs from 6th to 13th December, coinciding with Freshippo’s Wine Festival.

Expressions of interest close 1st November.

Wine Victoria has appointed Nimbility Asia to deliver the China Market Entry and Expansion program. On the 12th of September, Nimbility hosted an online webinar providing valuable insights and intelligence into the Chinese market and strategies for market entry and expansion. Commencing late 2024 and continuing throughout 2025, the Nimbility team will be assisting wineries with route-to-market strategies through importer business matching events.

The business matching event costs will be covered entirely by Wine Victoria. Wineries will be required to cover costs to attend the events to be held in China as well as the cost of samples.

Introduction to the China Market Entry & Expansion Program: watch the webinar recording here.

If you would like to learn more about the China Market Entry & Expansion Program, please register your interest below.

Join Brand Catalyser for a comprehensive series on the Chinese eCommerce and social media landscapes. This series includes 10 workshops covering key platforms, marketing strategies, and more.

Webinar Details: Fridays, commencing September 20th at 10am AEST via Zoom

Wine Victoria is hosting a Trade Event on August 23rd at Victoria House, Shanghai, featuring all wineries participating in Wine Australia’s China Roadshow. The event will include a walk-around tasting and two masterclasses, targeting distributors, off-trade buyers, on-premise buyers, eCommerce buyers, and sommeliers.

Wine Victoria has partnered with agency Brand Catalyser to host an inbound famil for five KOL’s in September 2024. With activities in Melbourne as well as immersive visits to key wine regions across the State, this influential group will enjoy the very best of what Victoria has to offer.

Over 150,000 Chinese and global purchasers are set to attend China’s premier import-themed 6-day trade event. With the support of Global Victoria, a select number of Victorian wine producers will participate in the event.

Showcase your products year-round to Chinese buyers at the Victorian Government's dedicated showroom in the heart of Shanghai. Vic House is an innovative in-market food, beverage and consumer goods promotional facility located in the heart of Shanghai. We have near 200 companies displaying a range of quality Victorian products. This is a fee-free service only available to Victorian exporters.

Media partnerships have been secured with The Drinks Business UK, extending to Drinks Business Asia, and Decanter China. All articles will be promoted through WeChat and Weibo, enabling direct targeting to the Asian market.