China Market Activation

Upcoming and Ongoing Activity

Wine Victoria secured $3.8M in funding from Global Victoria for its Victorian Wine Export Program 2023-25 covering UK, Asia and USA.

Shanghai Satellite Trade Event, August 23rd, 2024

Wine Victoria is hosting a Trade Event on August 23rd at Victoria House, Shanghai, featuring all wineries participating in Wine Australia’s China Roadshow. The event will include a walk-around tasting and two masterclasses, targeting distributors, off-trade buyers, on-premise buyers, eCommerce buyers, and sommeliers.

Key Opinion Leader (KOL) Inbound, September 2024

Wine Victoria has partnered with agency Brand Catalyser to host an inbound famil for five KOL’s in September 2024. With activities in Melbourne as well as immersive visits to key wine regions across the State, this influential group will enjoy the very best of what Victoria has to offer.

China Market Entry & Expansion Program

Wine Victoria has appointed Nimbility Asia to handle the China component, providing valuable insights and intelligence into the Chinese market and assisting wineries with route-to-market strategies through importer business matching events.

Nimbility Asia hosted a webinar where viewers will gain essential knowledge about the current Chinese market, explore opportunities within the premium wine sector, and learn strategies for successful market entry and expansion.

China Market Entry & Expansion Webinar: watch the recording here.

China Market Webinar Series: Navigating eCommerce & Social Media

Join Brand Catalyser for a comprehensive series on the Chinese eCommerce and social media landscapes. This series includes 10 workshops covering key platforms, marketing strategies, and more.

Webinar Details: Fridays, commencing September 20th at 10am AEST via Zoom

Register Now

Event: China International Import Export (CIIE), November 5th–10th, 2024

Over 150,000 Chinese and global purchasers are set to attend China’s premier import-themed 6-day trade event. With the support of Global Victoria, a select number of Victorian wine producers will participate in the event.

Event Website

Media Partnerships

Media partnerships have been secured with The Drinks Business UK, extending to Drinks Business Asia, and Decanter China. All articles will be promoted through WeChat and Weibo, enabling direct targeting to the Asian market.

Get involved

To be included in the China Export Program and to be notified of upcoming opportunities, please contact our team or register your interest below.

Scott Burton scott.burton@winevictoria.org.au
Kate Kriven kate.kriven@winevictoria.org.au

Learn more