US Market Activation

How to get involved

The first US Market Strategy was divided into two phases delivered over two years. Phase 1 commenced in April 2022 and will be completed by June 2024. Wine Victoria received $2.28million from the Victorian government to execute this project.

A second grant, $3.8M Victorian Wine Export Program 2023-25, will extend the program to December 2025.

Meet the team

Kate Kriven
Export Program Manager

Mickey Deehan
US Based Market Development Manager

Strategy and program updates

US Buyer Famil Information Session
Watch this webinar, 7 March 2024, 45mins

 US Program Strategy & Activities Update
Watch this webinarAugust 23rd 2023, 35mins

Webinar: US Insights with Southern Glazer’s Wine & Spirits
Watch this webinar and download the presentation, August 16th 2023, 55mins

Upcoming activations

Activations include funding support for Victorian wineries to take part in:

  • Growing our footprint through partnership with key publication Vinous MediaRead more here.
  • Partnership with The Tasting Panel Magazine and The Somm Journal which includes editorial Wine Victoria study guide series, advertising in magazine, Wine Buyers dinner, Victoria wine camp, Wine Victoria webinar.
  • Retailer Programs – Contact Mickey Deehan
  • US Buyer inbound trade visit scheduled for early 2025
  • Victorian Wine Day – two planned for FY25.
  • ECRM – connecting retailers and suppliers.

Completed activities:

  • Marketing Campaign with Provi – the largest online marketplace for beverage
  • Promotional program with, – the United States’ largest online wine and spirits retailer by revenue, traffic, selection and reach – to increase ranging of Victorian wines on the platform and run a marketing campaign to promote Victorian wines.
  • Attendance at WSWA Access LIVE 2024 - the premier wine and spirits
    industry event for access and discovery.

Get involved

To be included in the US program and be notified of upcoming opportunities, please complete register your interest below.

For further information, please contact

Learn more

US contacts & agencies

Our US partner Mickey Deehan is connecting Wine Victoria members with key contacts in the USA such as regional sales executives, importers, and logistics team.

Access the contacts below – this list is frequently updated.

Contacts list