US Market Activation
How to get involved
The first US Market Strategy was divided into two phases delivered over two years. Phase 1 commenced in April 2022 and will be completed by June 2024. Wine Victoria received $2.28million from the Victorian government to execute this project.
A second grant, $3.8M Victorian Wine Export Program 2023-25, will extend the program to December 2025.
Meet the team
Kate Kriven
Export Program Manager
kate.kriven@winevictoria.org.au
Mickey Deehan
US Based Market Development Manager
mickey.deehan@winevictoria.org.au
Strategy and program updates
Webinar:
US Buyer Famil Information Session
Watch this webinar, 7 March 2024, 45mins
Webinar: US Program Strategy & Activities Update
Watch this webinar, August 23rd 2023, 35mins
Upcoming activations
Activations include funding support for Victorian wineries to take part in:
- 2025 North America Wine Victoria Roadshow. Learn more.
- Growing our footprint through partnership with key publication Vinous Media. Read more here.
- Partnership with The Tasting Panel Magazine and The Somm Journal which includes editorial Wine Victoria study guide series, advertising in magazine, Wine Buyers dinner, Victoria wine camp, Wine Victoria webinar.
- Retailer Programs – Contact Mickey Deehan
- US Buyer inbound trade visit scheduled for early 2025
- Victorian Wine Day – two planned for FY25.
- ECRM – connecting retailers and suppliers.
Completed activities:
- Marketing Campaign with Provi – the largest online marketplace for beverage
alcohol. - Promotional program with Wine.com, – the United States’ largest online wine and spirits retailer by revenue, traffic, selection and reach – to increase ranging of Victorian wines on the platform and run a marketing campaign to promote Victorian wines.
- Attendance at WSWA Access LIVE 2024 - the premier wine and spirits
industry event for access and discovery.
Events
2025 North America Wine Victoria Roadshow
Expressions of interest are open for the 2025 Wine Victoria North America Roadshow. This four-city tour is an opportunity to engage with trade, influencers, and media in key US markets including Denver, Phoenix, Houston, and Atlanta in April 2025.
SommCon Conference, San Diego, California
Wine Victoria will be showcasing 13 wines at this year’s SommCon Conference and Beverage Expo in California. The “Taste the Wines of Victoria, Australia” Seminar will be presented by Bob Paulinsi. SommCon is the preeminent gathering for wine, beer, and spirits professionals, in North America and is an exciting opportunity to showcase the diversity and quality of our wines and our regions to US buyers and forms part of our ongoing commitment to growing Victorian wines in the US.
Get involved
To be included in the US program and be notified of upcoming opportunities, please complete register your interest below.
For further information, please contact kate.kriven@winevictoria.org.au
US contacts & agencies
Our US partner Mickey Deehan is connecting Wine Victoria members with key contacts in the USA such as regional sales executives, importers, and logistics team.
Access the contacts below – this list is frequently updated.
