Tourism Resources
Information
Explore and access tourism resources and information available to promote your business.
1. Connect with Your Local Tourism Board
Regional events highlight the incredible tourism offerings available throughout the state and bolster Victoria’s reputations as a world-class events destination. The Regional Events Fund supports events that bring thousands of visitors to regional Victoria, delivering economic impact, creating jobs, and supporting local business.
2. Discover Visit Victoria’s Marketing Excellence Program
The Marketing Excellence Program (MEP) is designed to give outstanding tourism businesses the tools and capability to excel in their communications and deliver an exceptional experience to visitors. The focus of this course will be on identifying what you want your business to stand for in the eyes of the consumer, and how to bring this to life – how this is communicated in your messaging and the experience your guests have on the ground.
Discover more about the program at Visit Victoria below.
3. List Your Business on ATDW to Leverage Over 10 Million Visits Annually
The Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and distribution platform.
The ATDW's function is to help extend your online exposure and attract more business. ATDW profiles provide an online presence at national, state, regional and destination levels through the key online tourism marketing platforms of visitvictoria.com, australia.com and more.
An ATDW profile enables your business or event to maximise your exposure through the marketing activities and programs of Visit Victoria and Regional Tourism Boards.
4. Access the Visit Victoria Content Hub
Visit Victoria provides a collection of images, videos and stock footage of Melbourne and Victoria.
Access to the library is free and available to travel and lifestyle media, tourism industry, education institutions, event companies and government agencies.
5. Subscribe to Visit Victoria
Visit Victoria is the primary tourism and events company for the State of Victoria in Australia. They drive visitation and expenditure through destination marketing and a strong pipeline of major, regional and business events to support the visitor economy.
Subscribe to the Visit Victoria newsletter for the latest tourism news and resources.
6. Get in Touch with Visit Victoria
Share your latest events, offerings, and business updates with the Visit Victoria Marketing team. Reach out to pr@visitvictoria.com.au or social@visitvictoria.com.au to stay connected.
