ProWine Shanghai is China’s leading international wine and spirits trade fair, connecting Australian wineries with importers, distributors, retailers, wholesalers and hospitality professionals from across the market.

In 2024, the event welcomed 650 exhibitors from 32 countries and regions and attracted more than 20,000 trade visitors, highlighting the scale of opportunity for Australian wineries.

Expressions of interest are now open for wineries to participate in ProWine Shanghai 2026.

Wine Victoria members participating in the program are eligible for a 50% subsidy through Wine Victoria’s export program.

Following the success of the Australian Wine Roadshow China in 2024 and 2025, Wine Australia will deliver a targeted trade roadshow across China in 2026. Running immediately after Vinexpo Asia in Hong Kong, the program will visit Beijing, Nanjing, and Changsha over five days, providing exporters with the opportunity to engage directly with key trade contacts across the market.

The roadshow is designed to help wineries build market familiarity, strengthen relationships, and consolidate conversations and opportunities generated during Vinexpo Asia.

Wine Victoria is supporting member businesses participating in the program through a 50% subsidy.

The registration deadline for this activity has now closed. Visit the link below for more information.

Vinexpo Asia returns to Hong Kong from 26–28 May 2026, bringing together the global wine and spirits trade in the heart of Greater China. Held at the Hong Kong Convention and Exhibition Centre, the event is one of the region’s leading trade fairs for wine and spirits professionals, attracting influential buyers, importers, distributors, sommeliers, merchants, and trade representatives from across Asia and Oceania.

Wine Victoria is supporting member businesses participating in the program through a 50% subsidy.

The registration deadline for this activity has now closed. Visit the link below for more information.

Showcase your products year-round to Chinese buyers at the Victorian Government's dedicated showroom in the heart of Shanghai. Vic House is an innovative in-market food, beverage and consumer goods promotional facility located in the heart of Shanghai. We have near 200 companies displaying a range of quality Victorian products. This is a fee-free service only available to Victorian exporters.