China Market Updates

Wine Victoria welcomes the announcement that China has removed import duties on Australian bottled wine. This is positive news for the many Victorian wine businesses who have been impacted by the duties since they were introduced officially in 2021.

There has been a series of market briefings as the industry prepares for re-entry.

Stephanie Duboudin, CEO of Wine Victoria, and Jeffrey McCormack, TWE and Board Member of Wine Victoria, were in attendance at Trade Minister Farrell’s China market briefing at Penfolds Magill Estate in March.

Global Victoria hosted a China market briefing for the Victorian wine industry. Brett Stevens, Victorian Commissioner to Greater China, delivered the briefing to over 70 industry participants. The session covered Global Victoria’s plans to support producers at VinExpo Hong Kong in May and outlined how they can assist producers in China.

See an overview of the presentation and find additional helpful resources on the China market here:  GV Exporting Wine to China – April 2024

Support for Victorian Producers

Wine Victoria is leading and delivering the Victoria Wine Export Program Grant 23-25 in partnership with Global Victoria. The Victorian Wine Export Program 2023-25 objective is to support new and established Victorian wine exporters in entering and expanding in the US, UK, Asia and China through targeted international trade activity that amplifies Victoria’s wine credentials. 

Market Compliance

To stay up to date on the latest updates for exporting wine to China and regulatory considerations visit: