2026 Drink Victorian Industry Tasting - Producer EOI Open
Expressions of interest are now open for Victorian wineries to participate in the 2026 Drink Victorian Industry Tasting, taking place on Monday 27 July at Marvel Stadium, Docklands.
The Drink Victorian Industry Tasting is a large-scale trade tasting designed to increase the number of Victorian alcoholic and non-alcoholic drinks offered in hospitality venues and retail outlets across the state. The event connects producers directly with engaged hospitality professionals, buyers, venue operators and retail decision-makers from across Victoria.
In 2025, the event welcomed more than 1,000 hospitality trade attendees and continued to grow momentum between producers and buyers, with more than 8,000 deals projected in the 12 months following the tasting.
Approximately 250 Victorian producers will be selected to showcase their products as part of the 2026 event. Submissions are open to Victorian producers across wine, beer, cider, spirits, premixed drinks, and low- and non-alcoholic categories.
Producers can view the full event information pack, including participation details, product submission guidelines and event logistics below.
Download the 2026 Drink Victorian Industry Tasting Information Pack
Event Snapshot
Date: Monday 27 July 2026
Time: 12pm – 5pm
Location: Marvel Stadium, Docklands
Cost: $350 (plus GST) per producer
Participation includes:
- Shared tasting stand and equipment
- Catering
- Discounted parking
- Access to attendee contact details
- Promotional support and digital assets ahead of the event
Producer Selection Process
The Drink Victorian Tasting program aims to reflect the breadth and diversity of Victoria’s drinks industry. EOIs will be reviewed by a panel of representatives from the Drink Victorian Project Control Board and industry representatives.
Consideration will be given to:
- Region
- Product variety
- Price point
- Producer size
- Emerging and established businesses
All producers submitting an EOI must:
- Have product available to fulfil orders from July 2026 onwards
- Have the capacity to support ongoing hospitality and retail sales
- Be available to attend the event in person
Key Dates
EOI submissions close: 5pm, Monday 1 June 2026
Successful producers will be notified of the outcome of their application in mid-June.