March 2025 News & Updates

Announcing Next Crop 2025

Wine Victoria is excited to announce that in 2025, we will be running Next Crop as a multi-region program across the Yarra Valley, Mornington Peninsula, and Gippsland. hashtag Next Crop, a leadership development initiative from Wine Australia, is dedicated to enhancing the capacity and skills of the next generation of leaders in the wine industry. Next Crop is regarded as a stepping stone program towards Future Leaders.

Sales & Marketing

Two Year Victorian Wine Partnership With La Cite Du Vin

We’re thrilled to announce that a selection of Victoria’s top wines will be showcased at La Cité du Vin, the world’s largest wine museum, located in Bordeaux, France. This partnership highlights Victoria’s growing reputation as a premium global wine producer.


As part of Global Victoria's new two-year collaboration with La Cité du Vin, six of Victorian wineries will be the first to exhibit, including Ten Minutes by Tractor, William Downie, Best's Great Western, Yarra Yering, Brown Brothers, and Chambers Rosewood Vineyards. The museum, a major tourist attraction welcoming over 400,000 wine lovers annually, provides an incredible opportunity to introduce Victorian wines to a European audience.


This partnership follows the success of Wine Paris Vinexpo 2025, where we showcased the quality and diversity of Victorian wines with the support of Wine Victoria and Global Victoria’s Wine Export Program. It’s a proud moment for Victoria as we continue to showcase our wines on the global stage.

UK: 67 Pall Mall Tasting

Last week, wine writer and broadcaster Joe Wadsack hosted a lively masterclass at 67 Pall Mall London, titled “Discovering Australia’s Most Vibrant Wine Region.” The tasting, attended by 67 Pall Mall members and Mr. Tim Dillon, Agent General to the United Kingdom and Commissioner for Victoria to Europe, featured a selection of wines that showcased the diversity and quality of Victoria.

USA: World of Pinot Noir

Wine Australia showcased seven wines from Victoria at the annual World of Pinot Noir Grand Tasting in Santa Barbara. The event was hosted by Wine Australia's Head of Education – Americas, Mark Davidson, with support from Wine Victoria and Global Victoria.

USA: Buyer's Webinar

Wine Victoria hosted a Buyer’s Webinar in the US in partnership with the Tasting Panel and Somm Journal. Led by Wine Australia's Head of Education – Americas, Mark Davidson over 80 key trade from across the country tasted through a comparative flight of 8 wines – 4 leading examples of Victorian Chardonnay and 4 Pinot Noir’s from regions across the state. A big thank you to winemakers William Downie, Patrick Sullivan, Steve Webber and Brendan Hawker for co-hosting the tasting with Mark.

Watch The Recording

China: Icons Tasting at Vic House

In partnership with Global Victoria and delivered by Nimbility, we hosted the 'Iconic Wines of Victoria' tasting at Vic House in Shanghai. This event launched a series of promotional and business matching events in China, with key trade members in attendance. Special thanks to Brett Stevens, Victoria’s Commissioner to Greater China, for introducing the event. This event is the first step in a program aimed at expanding the presence of Victoria’s wines in the Chinese market.

Watch The Recording

Media: Nina Caplan The Times

UK journalist Nina Caplan was hosted by Wine Victoria late last year. Read her first article around the renaissance of Victorian (and Australian) Chardonnay below.

'The boutique chardonnays that will have you falling in love all over again' by Nina Caplan.

Read The Article

Webinar: Wine Australia Market Update – Japan 2025

Join Wine Australia on 14 April for a 60-minute webinar covering market conditions, opportunities, and upcoming activities. With insights from Austrade and Wine Australia, this webinar will equip wineries and producers with a strong understanding of the Japanese market, trade opportunities, cultural insights, and future activities. This session is perfect for those considering or currently doing business in Japan and looking to establish partnerships.

Register Here

Webinar: Wine Australia Market Update – China 2025

Join Wine Australia on 12 May for an 90-minute webinar exploring the business environment in mainland China. This session will cover opportunities and challenges for Australian wine, local trade and cultural insights, the digital landscape, and upcoming market activities. Presentations by Austrade, Wine Australia, and United Media Solutions will provide valuable insights.

Register Here

Viticulture

Bush Fire Season Preparedness 

There are useful resources and applications available on our website to help you prepare for bushfire season. As the weather heats up, it’s essential for you and your team to be equipped with the necessary tools to respond effectively. With conditions changing rapidly, be sure to download our resources in the lead-up to summer.

Bush Fire Resources

Diploma of Viticulture & Diploma of Wine Technology with GOTAFE

Whether you're just starting out as a boutique winery owner or want to formalise your skills with a qualification in viticulture, GOTAFE has a course to suit your ambition. Learn from industry experts and cultivate a network of local connections and fellow wine enthusiasts who will support you to achieve your dream.

Learn More

Advocacy


In the past month, Wine Victoria has represented the industry at the following events:

  • Victorian Wine Strategic Plan government review
  • Biosecurity submission to the Department of Agriculture
  • Victorian Wine Strategic Plan steering committee review
  • Drink Victoria Project Control Board meeting
  • Victorian skills advisory consultation – DJSIR
  • Agriculture Victoria cross-sector roundtable
  • Liquor licence meetings – Ministerial advisor and department heads
  • Four working group meetings with industry and Global Victoria for the Victorian Wine Export Grant
  • VicRoads resolution to Melba Highway road closures
  • Emergency Service Volunteers Fund (EVP) advocacy work

Capability Building

This Week: Rootlings Victorian State Chapter Meeting

Victoria's State Chapter this Thursday, 20th of March. State chapter meetings are where Rootlings members come together to build relationships, share knowledge, and collaborate on impactful projects. You'll have the opportunity to network with like-minded individuals, discuss regional challenges, and contribute to the growth of our community. Learn more about Rootlings and register for the Victorian State Chapter meeting below.

Register Here

Apply now for Future Leaders 2025

The search is on for the next generation of change-makers in the Australian grape and wine sector, with applications now open for Future Leaders 2025, the sector’s peak leadership development program

Applications close 24 March.

Apply Now

Key Dates

Upcoming Industry Events