June Newsletter 2024
Wine Victoria New Website Launch
We're excited to announce the launch of our new website, made possible through a grant from Business Victoria. With a fresh look and feel, our redesigned site serves as the ultimate destination for news and updates from the Victoria wine industry. It's been crafted to be easy to navigate, ensuring you can quickly find information on all the key happenings, as well as the valuable benefits available to our members. Please visit our new website to stay connected and informed about the latest developments at Wine Victoria.
Annual Membership Invoices
Annual Wine Victoria membership invoices will be issued this week. The membership fee, approved annually at the AGM, is structured to ensure sufficient funding and industry support. This enables Wine Victoria to advocate effectively on behalf of the industry and to plan and deliver programs that benefit all members.Providing a strong, united voice for the sector and representing our industry on key issues is vital for the long-term sustainability of all involved.
Sales & Marketing
VinExpo Hong Kong
We hosted two sold out field days in May to over 150 attendees in Heathcote and Grampians. Over the two days we had presentations and interactive discussions, highlights included a deep dive into the innovative "Turning Green Waste Into Wine" project by the Heathcote Winegrowers Association, funded by Sustainability Victoria. An automated vehicle Burro that stole the show, case study by Nigel Blieschke, Chief Viticulturist at Torbreck, and we explored future-focused practices in agriculture tech, automation, carbon reduction, and discussed ways to enhance biodiversity. It was great to bring so many people together and we look forward to rolling out more field days soon.
Victorian Wine Export Program
Wine Victoria is running a two-year export program across the UK, US, China, and Asia, supported by Global Victoria. If you are interested in keeping updated with the latest news and learning how you can get involved, please register below.
EOI Powein 2025 – 50% Subsidy For Wine Victoria Members
Wine Australia is calling EOI for ProWein 2025 by June 21st. Wine Victoria is offering members a 50% subsidy on booths. Please register via Wine Austalia.
WCA Direct to Consumer Wine Summit 2024
The Direct to Consumer Wine Summit aims to deliver marketing insights, share successful DTC strategies, and provide a platform for wine brands to understand growth opportunities in the market. Attendees will learn about successful DTC strategies in Australia and globally, focusing on innovative approaches to grow their revenue through direct-to-consumer channels.
Finlaysons’ Wine Roadshow 32 - Yarra Valley & Rutherglen
Each year, Finlaysons and their friends visit 10 or so leading viticultural regions of Australia to impart their legal and commercial wine industry knowledge to winemakers and grape growers. This year, Finlaysons will be accompanied by Australian Grape & Wine, Wine Australia and Wine Business Solutions. They will endeavour to give their guests some deep insights into these vital questions.
Viticulture
Heathcote & Grampians Sustainability Field Days
It was a super busy three days at VinExpo in Hong Kong. Attendance by buyers was 40% higher than expected with visitors from all over Asia. Wine Victoria subsidised 19 Victorian producers and the Yarra Valley stand through the support of Global Victoria. Our Chair, Dan Sims, hosted a masterclass with Jennie Mack on Victorian Wine. On the first night of the expo Wine Victoria collaborated with 67 Pall Mallon an event for trade and 67 Pall Members at the historic Tai Kwun Duplex Studio on Hollywood Road Central in Hong Kong.
SWA Accreditation Support
Would you like to successfully gain your SWA certification? Wine Victoria is providing our members with one-on-one consulting support if you have completed the SWA certification workshop. If you are interested in registering for support, please register below.
Grants
Regional Tourism Investment Fund 2024
The Regional Tourism Investment Fund will support new and innovative tourism infrastructure projects in regional and rural Victoria that will increase year-round visitation, improve the quality of experiences and increase visitors’ length of stay.Applications closes on 19 Jul 2024.
Learning & Capability
Wine in Hospitality Taster Program
GOTAFE is offering an innovative Wine in Hospitality Taster Program designed with local Industry partners to deliver ‘best practice’ skills together with hands-on immersion experiences with local experts.This accredited short course is being offered at no cost to eligible participants through an industry initiative.
Partnerships Supporting Our Members
Bunnings Trade Partnership with Wine Victoria
All Wine Victoria members can receive a Bunnings PowerPass with:
- A wine industry exclusive price list of over 8,800 products
- A dedicated Business team and Trade Manager to price and scope out your projects
Already have a PowerPass? Link yours to receive these additional benefits.
Exclusive Australia Post Rates for Wine Victoria Members
Australia Post has partnered with Wine Victoria to provide trusted and cost-effective domestic wine freight solutions. Benefit from no minimum spend for free pickup, exclusive competitive pricing, transit cover options, fully tracked services, signature on delivery, and various delivery options.
Wine Victoria Accommodation Partner: Veriu Group
Wine Victoria is thrilled to partner with the Veriu Group with an exclusive 15% off member rate across selected Punthill and Veriu boutique hotels and apartments in Melbourne, Sydney & Brisbane. Valid until December 31st, use code WINEVIC when booking your accommodation online.
2024 Key Dates
- 24-25 June, VinExpo America, New York
- 25 June, WCA Direct to Consumer Wine Summit, Sydney
- 20 August, Finlaysons Wine Roadshow, Yarra Valley
- 21 August, Finlaysons Wine Roadshow, Rutherglen
- September 2024, Australian Wine Tasting Tokyo, Japan
