EOI Open: 2025 Drink Victorian Industry Tasting
The Drink Victorian Tasting is a large-scale event designed to increase the presence of Victorian alcoholic and non-alcoholic drinks in hospitality and retail venues across the state. The event offers an opportunity for up to 290 Victorian producers to showcase their products to industry professionals, from head buyers to hospitality staff just starting their careers.
With year-on-year growth in industry attendance, the Tasting continues to be the centrepiece of the Drink Victorian program, offering a platform for the Victorian hospitality industry to discover and rediscover the best wines, beer, ciders, spirits, and non-alcoholic drinks produced in Victoria. In 2024, the Tasting welcomed 1,000 attendees, and we look forward to growing this number in 2025.
Wine Victoria Virtual Information Session
In the lead up to The Tasting event, we will be hosting an information session for producers to learn more about the event, what to expect, and submitting your EOI.
Date: Wednesday, 14 May
Time: 11:00am AEST via Zoom
➢ ➢ Register here
Event Snapshot
Date and Time: Monday 28th July, 12:00pm to 5:00pm
Venue: Marvel Stadium, Docklands 3008
Cost to Participate: $350 + GST per producer
Producer fact sheet available: here.
Participation Fee
The Tasting has consistently shown a significant return on investment, with projections indicating up to 7,000 business deals between producers and buyers in 2025. As the event enters its fourth year, Wine Victoria continues to work closely with Agriculture Victoria. To ensure the ongoing viability of this event, a co-contribution of $350 + GST per producer will be introduced in 2025.
Producer Selection Process
Submissions are open to all Victorian alcoholic drinks producers, including wine, beer, cider, spirits, bottled pre-mixed drinks, non-alcoholic, and low-alcohol drinks. The program will ensure a balanced representation of Victoria's drinks offering. A panel of representatives from the Drink Victorian Project Control Board and industry leaders will review the applications.
All applicants must have products available to fulfill orders starting in July and have the capacity to service ongoing sales to hospitality and retail industries. Selection will consider factors such as region, product variety, price point, company size, and membership in a drinks association.
How to Submit Your Expression of Interest
Submit your expression of interest by completing a short questionnaire by COB Friday 23 May.
Ensure all details, including spelling and punctuation, are correct as they will be used for signage and event copy.
- Submit your expression of interest by completing a short questionnaire by 5pm Friday 23 May.
- Please confirm that all details, including spelling and punctation, are correct; the data submitted will be used for signage and copy.
- Make sure you click the submit button at the bottom of the survey.
Successful producers will be notified of their inclusion in the Tasting via email in the first week of June. Detailed next steps, including a suite of digital assets for promotion of the tastings, will be supplied to producers participating in the tasting. It’s a condition of participation that all producers promote their participation in the tasting to their current industry database and complete a post-event survey including details on sales data.
For event questions please contact Drink Victorian Events Team at events@foodanddrinkvic.com.au
