May 2025 News & Updates

EOI Open: Drink Victorian Industry Tasting

We are excited to see the return of Drink Victorian in 2025.

It is now time to complete your expression of interest to participate in the signature event, the Drink Victorian Trade Tasting, on Monday 28th July​at Marvel Stadium.

The Drink Victorian Tasting is a large-scale event designed to increase the presence of Victorian alcoholic and non-alcoholic drinks in hospitality and retail venues across the state. The event offers an opportunity for up to 290 Victorian producers to showcase their products to industry professionals, from head buyers to hospitality staff just starting their careers.

In 2024, the Tasting welcomed 1,000 attendees, and we look forward to growing this number in 2025.

Wine Victoria Virtual Information Session

In the lead up to The Tasting event, we will be hosting an information session for producers to learn more about the event, what to expect, and submitting your EOI.

Date: Wednesday, 14 May
Time: 11:00am AEST via Zoom

Learn More & Register
Regional Roundtable & One Sector Plan Updates


Date: 19 May, 2025
Location: Treasury Wine Estates, 161 Collins Street, Melbourne, Level 8

Regional Association Roundtable


10am–12pm: Wine Victoria is hosting a​ regional association roundtable with representatives from regional associations, focusing on regional tourism and events. Speakers will include representatives from Visit Victoria, Wine Victoria, MFWF, and event specialists. Emails have been sent to regional associations.​If you have any queries, please contact Helani Kapi at secretariat@winevictoria.org.au

State Progress Report Meeting – One Sector Plan Update


12pm–4pm: Please join the CEO and chair of Wine Victoria with the CEOs of Wine Australia and Australian Grape & Wine, and their teams to gain insights from them and participate in an open Q&A session.

Meet and network with fellow producers and the committee members supporting you in your wine business. Attendance is free, lunch and refreshments will be provided. Please register below.

Register Here
Wine Victoria Board Update: Resignation & Interim Appointment


Wine Victoria wishes to advise that Craig Tomkins of Rathbone Wine Group has recently resigned from the Board following his relocation to South Australia. We sincerely thank Craig for his contribution, time, and commitment during his tenure, and we extend our best wishes to him for the future.

As a skills-based board, Craig’s position reflected expertise in Sales and Marketing. We are pleased to announce that Patrick Sullivan, of Patrick Sullivan Wines in Gippsland, has been appointed to fill this vacancy in a temporary capacity. Patrick brings extensive industry knowledge, strong regional representation, and marketing and trade/export experience to the Board.

Pat will formally nominate for election to the Board at the Annual General Meeting in November.

Sales & Marketing

U.S. Roadshow

Last month, with the support of Global Victoria, Wine Victoria hosted a 4-city U.S. Roadshow, featuring 20 Victorian producers across Denver, Phoenix, Houston, and Atlanta.

The events showcased over 90 wines, engaging more than 120 trade professionals, including distributors, sommeliers, and buyers, through walk-around tastings, masterclasses, and media events.

“As I have told everyone around me in my industry related circle, that was probably the most important Australian wine event in this country in the better part of a decade?” – Kevin McCormick, Specs Wine & Spirits

Media: Six of the best bottles of wine from Australia’s most underrated region.

UK journalist Will Lyons was hosted by Wine Victoria earlier this year, read his latest article featured in The Times.

"Far from the more famous Barossa Valley and Margaret River, this is probably the best fine wine region you have never heard of and its estates are beginning to make a real name for themselves."

Read The Article

Media: Victoria - The Cabernet chronicles

Read the latest article feature in Decanter.

"Victoria really shows its range when it comes to Cabernet Sauvignon. Napa Valley, eat your heart out. The Cabernets that come from cooler regions in Victoria, such as the Yarra Valley or the always fun to say Strathbogie Ranges, show a lively character that is often missing in New World styles of Cabernet Sauvignon."

Read The Article

Webinar: Global Market Update – Navigating a changing world,18 July 2025

Join Wine Australia for an 80-minute webinar covering the current business environment in mainland China, opportunities and challenges for Australian wine, local trade and cultural insights, the digital landscape, and upcoming activities in market. With presentations by Austrade, Wine Australia and United Media Solutions, this is sure to be an insightful and informative session.

Register Here

Viticulture

2025 Field Days – Smart Strategies for Sustainable Profits, Yarra Valley & King Valley

Following the success of our sold-out field days in the Grampians and Heathcote in 2024, Wine Victoria will be hosting two more must-attend events in 2025. These will be held in the Yarra Valley on June 4th and King Valley on June 5th, focusing on Smart Strategies for Sustainable Profits.

The program for the day will feature demonstrations and talks from Dr David Jordan, Nuffield Scholar Richard Leask, Ben Thomson from Bests discussing the UVC trial with Agri Automation and Wine Australia and drone demonstrations (imaging and spraying).

4th June – Yarra Valley, Dominque Portet
5th June – King Valley, Brown Brothers

See The Program & Register Here

19th Australian Wine Industry Technical Conference & Trade Exhibition

From 20-23 July, the AWITC is your one-stop-shop to dive into the latest technologies and techniques in viticulture and oenology. Immerse yourself in the wisdom of renowned experts and ignite your own passion while looking to the future of the Australian Wine Industry.

Register Here

Compliance & Regulation

Changes to Planning Requirements for Remote Seller's Liquor Licences

Important changes have been made to the Victorian Planning Provisions, which may benefit those applying for remote seller's licences. As of 14 January, applicants are no longer required to have a planning permit to sell alcohol via phone or internet sales.

To learn more about these important updates, read the full article below.

Learn More

New Labelling Regulations for Energy Content of Wine

Food Standards Australia and New Zealand (FSANZ) has been developing new requirements for energy labelling on alcoholic beverages (Proposal P1059).

Visit our website to learn more about these important updates.

Learn More

Webinar: Legal Obligations of Host Businesses in Horticulture

There is a new awareness campaign and information session for businesses in Victoria’s horticulture industry. Horticulture
businesses that pay a company to supply workers are considered ‘host’ businesses under the Labour Hire Licensing Act 2018 (Vic).

Victoria’s Labour Hire Authority (LHA) has launched a campaign to support host businesses to protect their business and workers, and avoid penalties under the Act exceeding:

• $630,000 for a company
• $150,000 for an individual.

Host businesses in horticulture can now register for a free LHA information session on Wednesday, 14 May. This one-hour online session will provide information about Victoria’s labour hire law, your legal obligations as a host business, and how to avoid issues with labour hire providers.

For more information, visit the LHA website or call 1300 545 200.

Register Now

Advocacy


In the past month, Wine Victoria has represented the industry at the following events:

  • OSP – Update meetings with Wine Australia and AGW
  • Global Victoria – Export funding submission
  • Department of Agriculture – Phyloxera PRA review
  • CDS submission review
  • Victorian Wine Strategic Plan government review
  • Victorian Wine Strategic Plan steering committee meeting
  • State Association / AGW meeting
  • Wine Australia / Dept of Agriculture partnership proposal meeting
  • Victoria Skills advisory committee meeting
  • Agriculture Victoria cross sector roundtable
  • 4 Working Group meetings with industry and Global Victoria for Victorian Wine Export Grant

Capability Building

Wine Industry Salary & Benefits Report

The 2025 National Wine Industry Salary & Benefits Report, which will be launched in June is a comprehensive report with up-to-date information on salaries and employee benefits across 64 different roles, including winemaking, viticulture, warehouse, sales, finance, marketing, events, restaurant, and hospitality.

SAWIA is seeking your participation in the 2025 National Wine Industry Salary & Benefits Survey, which provides the data we require to develop the report. By taking part, you’ll receive an exclusive discount on the final report.

What’s new in this year’s report?

  • Expanded roles: now includes new positions such as Sustainability Manager, Digital Marketer, and Payroll Officer.
  • Enhanced benefits data: covers modern benefits like work-from-home options and paid parental leave.
  • Simplified participation: a new format for reporting and sharing your data, saving you time and effort.

Take part and access your exclusive discount:

  • Exclusive discount: complete the survey and receive a discount on the final report.
  • Pre-order the report: click here to complete the order form and receive the survey.
  • Survey only: email annelise@winesa.asn.au to receive the survey.

The survey is open for participation until 2 May 2025.

Learn More

Key Dates

Upcoming Industry Events