EP.06 | From Victoria to Shanghai: How Global Victoria Elevates Victorian Wine on the International Stage
In this episode, Dan Sims chats with Louise Osborne, Lead for Food and Beverage Exports at Global Victoria, to discuss the opportunities and resources available to Victorian wineries looking to expand internationally. From Global Victoria’s initiatives, like the Victorian Government Trade and Investment Offices (VGTIs) and Victoria House in Shanghai, to the impact of the Victorian Wine Export Program, Louise sheds light on the state’s strategic approach to growing its wine sector. Louise and Dan also delve into the nuances of entering international markets and Global Victoria’s role in supporting businesses to navigate complex global landscapes.
Episode Notes
Welcome to the sixth episode of The Victorian Wine Exchange Podcast!
This podcast is your one-stop shop for in-depth conversations on the exciting world of Victorian wine. We'll delve into the challenges and opportunities facing the industry, explore key programs and initiatives driving growth, and connect with the passionate people shaping the future of Victorian wine.
In this episode, Dan chats with Louise Osborne about the vital work Global Victoria does to help Victorian businesses expand internationally. Louise offers insights into the resources and partnerships available to wineries, including support from the Victorian Government Trade and Investment Offices (VGTIs), access to Victoria House in Shanghai, and the Victorian Wine Export Program. They also discuss the evolving landscape of international markets and practical steps wineries should take to succeed globally.
Key Highlights:
Global Victoria’s Role in Trade Facilitation: Louise explains how Global Victoria supports wineries and other businesses in export markets through strategic initiatives, such as trade missions, partnerships with AusTrade, and the Victorian Government Trade and Investment Offices.
Navigating International Markets: Louise shares essential advice for wineries aiming to enter or re-enter international markets, including the importance of building a strong online presence and staying connected to evolving consumer trends.
Victoria House in Shanghai: A critical hub for promoting Victorian products and hosting international trade events, Victoria House enables Victorian wineries to engage directly with consumers and buyers in the heart of Shanghai.
Victorian Wine Export Program: This $4.5 million initiative supports wineries in expanding into priority markets, aligning with the Victorian Wine Strategy’s goals for growth and resilience.
Building Connections Through Storytelling: Louise and Dan discuss the impact of engaging storytelling in building international brand recognition, especially in markets where culture and tradition play a significant role in consumer choice.
