October 2024 News & Updates

Bushfire Season Preparedness

As we approach the new fire season, Wine Victoria is actively engaging with local authorities and organisations to ensure that Victorian wine businesses have the resources and tools necessary to be as prepared as possible. We would like to remind Victorian wineries about the resources available on our website and partner sites to help ensure the safety of you, your staff, property, and business.

Fire & Smoke Emergency Response Plan

Bushfire Response Engagement

DEECA Land & Fire Roundtable

On 8 October, Wine Victoria CEO Stephanie Duboudin participated in the Land and Fire Roundtable, which reviewed the consultation draft of the Code of Practice for bushfire management on public land. This forum was hosted by DEECA.

Industry Fire Forum with CFA & FFMVic

Last week, Wine Victoria held an online Industry Information Forum with CFA and FFMVic for regional associations. Key topics covered included:

  • 2024-2025 seasonal outlook
  • FFMVic and CFA fuel management program
  • Smoke taint modelling by AWRI
  • Communication channels
  • Examples of good practice and local coordination

If you are from a regional association and missed this session, please contact us for the recording.

Bushfire and Planned Burn Taskforce Collaboration

From November to April, Wine Victoria, CFA, and FFMVic will collaborate through a bushfire and planned burn taskforce that meets regularly during this period to monitor activity and coordinate efforts on the ground.

Bushfire Readiness Resources

There are useful resources and applications available on our website to help you prepare for bushfire season. As the weather heats up, it’s essential for you and your team to be equipped with the necessary tools to respond effectively. With conditions changing rapidly, be sure to download our resources in the lead-up to summer.

Image: Alen Slijepcevic, CFA Deputy Chief Officer Bushfire, Stephanie Duboudin, Wine Victoria CEO, & Chris Hardmann, FFMVic Chief Fire Officer

Learn More: Fire & Smoke Emergency Response Plan

Viticulture

Managing Frost-Affected Vines

In response to recent frost events in various regions, the AWRI has developed an e-Bulletin that outlines key factors to consider when deciding on the appropriate actions to take after a frost. The e-Bulletin also includes information on reducing the risk of frost damage and provides links to valuable frost management resources.

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Sales & Marketing

Victorian Wine Export Program 

Wine Victoria is running a two-year export program across the UK, US, China, and Asia, supported by Global Victoria. If you are interested in keeping updated with the latest news and learning how you can get involved, you can learn more below or register here.

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Event: Wine Paris, February 2025

Wine Victoria will have a Victorian booth at Wine Paris in February 2025. If you would like your wine to be featured at the stand, please complete the EOI below.

Express Your Interest

Subsidy Opportunity: Vinexpo Asia, May 2025, Singapore

A 50% subsidy will be available for all Victorian producers who purchase a booth or half booth in the Wine Australia pavilion at Vinexpo Asia in Singapore in 2025.

Express Your Interest

EOI Open: South East & North Asia Market Entry Program

Export Incite has been appointed to deliver a Southeast and Northeast Asia Market Entry Program across Singapore, Vietnam, South Korea, and Japan. The Export Incite team hosted a market insights webinar to help wineries understand the unique nuances of each market. Commencing late 2024 and continuing throughout 2025, exporters will be invited to apply to participate in a Market Entry Program. Wine Victoria will offer a 50% subsidy to participating wineries. EOI closes October 11, 2024.

Express Your Interest

EOI Open: China Market Entry & Expansion Program

Wine Victoria has appointed Nimbility Asia to deliver the China Market Entry and Expansion program. On the 12th of September, Nimbility hosted a webinar providing valuable insights and intelligence into the Chinese market and strategies for market entry and expansion. Commencing late 2024 and continuing throughout 2025, the Nimbility team will be assisting wineries with route-to-market strategies through importer business matching events.

EOI closes 11 October, 2024.

Express Your Interest

China Market Webinar Series: Navigating eCommerce & Social Media in China

This series, consisting of 10 online workshops will be hosted by industry experts Brand Catalyser, and will offer Victorian Wineries a comprehensive understanding of the Chinese e-commerce and social media landscapes. If you missed the earlier sessions, please contact us for the recordings.

Webinar: eComm & Social Media in China
Dates: Fridays, 4th October – 29th November

Register Now

Introducing Vic House: The Victorian Government's Dedicated Showroom in the Heart of Shanghai

Showcase your products year-round to Chinese buyers at the Victorian Government's dedicated showroom in the heart of Shanghai. An innovative in-market food, beverage and consumer goods promotional facility located in Shanghai. This is a fee-free service only available to Victorian exporters.

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Decanter Feature: An Introduction to the State’s Key Varieties & Styles

"Victoria unveils the true excitement of what’s happening right now in Australian wine: offering an impressive array of modern winemaking expressions and the greatest concentration of cellar doors open to the public in Australia."

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Advocacy


In the past month, Wine Victoria has represented the industry at the following events:

  • Review of the first draft of the Victorian Wine Strategic Plan with the steering committee
  • Land and Fire Roundtable with DEECA, the Chief Fire Officer from FFMVic, and the Deputy CEO of CFA
  • State forum AGW
  • Agriculture Victoria cross-sector roundtable
  • Wine Australia Regional Program meeting
  • DEECA, CFA, and FFMVic regional association forum
  • Liquor licence meetings with the Ministerial advisor and department heads
  • Drink Victoria Project Control Board meeting with the
  • Department of Agriculture and F&D Victoria
  • Department of Agriculture meetings, including a biosecurity forum
  • Four working group meetings with industry stakeholders and Global Victoria for the Victorian Wine Export Grant

Capability Building

2024 Australian Women in Wine National Symposium in Hobart

The one-day symposium will unite women from across the wine industry for a day of learning, connection, and empowerment. Experts will share their insights and experiences on what it truly means to invest in women. Attendees will gain valuable knowledge to navigate their careers and enhance their businesses. The theme of the day is "Investing in Women for the Betterment of Australian Wine."

Date: Friday, 22nd November, 2024
Location: Franklin Wharf, Hobart, Tasmania
Speaker lineup: See the presenters here.

Book Now

Grants

Export Market Development Grants (EMDG) Program

EMDG program supports Australian SMEs in their export efforts. The grants help fund marketing and promotional activities that boost exports and deliver broader benefits to Australia. EMDG provides support for SMEs ready to export, those expanding within existing markets or entering new ones, and representative bodies.

There are four rounds of applications. Learn more and apply via Austrade.

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Key Dates

Upcoming Industry Events