Wine Victoria

Wine Victoria

Wine Victoria is the peak body representing the Victorian wine industry. The body advocates and responds to issues affecting the industry, and promotes the many wine regions of Victoria.

Best's patriarch Eric Vivian "Viv" Thomson has been recognised for his services to the wine industry by being awarded an Order of Australia Medal in the General Division as part of this year's Queen's Birthday Honours. He's one of 570 deserving recipients.

In the past few weeks, several new board members have been appointed following the Wine Victoria (WV) Board meeting. Please welcome Roger Sharpe, Angie Bradbury, Richard McIntyre and Patrick Gambie. Over the next few WV newsletters, we'll be profiling each of them. In this newsletter, we meet Angie Bradbury.

A message from The Hon Louise Asher MP
Friday, 25 July 2014 00:00

Over the coming decades, Asia's demand for food will double and consumer preferences will change. Victoria will have a distinct advantage in meeting those demands because of our reputation for safe produce, our long record of excellence in agricultural research and innovation, our skilled workforce and our close ties with Asia. As such, the Victorian Government is specifically concentrating on China, India, the Gulf States and South East Asia.

A message from The Hon Jacinta Allan MP
Wednesday, 23 July 2014 00:00

The expansion of Victoria's wine industry has underpinned the growth of our regional economy. Already, many Victorian winemakers have a footprint in parts of China. They have forged relationships that, in turn, have opened doors for others in the industry.

It's early days for the Australian Grape and Wine Authority (AGWA) – the Board that was appointed on 30 June is meeting soon for the first time, and I'm honoured to be appointed Acting Chief Executive Officer to lead AGWA during its early stages. I look forward to working with all levy payers and our partners, such as the State and Regional Associations.

As Victoria moves closer to the state election in November, Wine Victoria has been working with our membership and stakeholders to understand the ways we can partner with the Victorian Government to increase the profitability of the Wine industry.

Update from the Chair - Damien Sheehan
Friday, 25 July 2014 00:00

This month we welcome to the Board four new members who bring with them a wealth of experience and expertise across the areas of government relations and politics, tourism, industry communications, winemaking and viticulture.

Wine Victoria Names New Board Members
Friday, 25 July 2014 00:00

Wine Victoria Chair, Damien Sheehan, has welcomed four new members to the Wine Victoria Board.

The Hon. Patrick McNamara, Dr Richard McIntyre, Ms Angie Bradbury and Mr Roger Sharp will join the Board effective immediately.

Mr Sheehan said the Victorian wine industry was fortunate to be guided by such highly regarded professionals.

"Our new members are well respected experts in their respective fields and bring to the Board a wealth of experience and expertise across the areas of government relations and politics, tourism, industry communications, winemaking and viticulture."

The Hon Patrick McNamara was a member of the Victorian Legislative Assembly from 1982 to 2000, and Deputy Premier from 1992 to 1999. Since leaving politics Mr McNamara has held a number of key positions including Chair of the Victorian Bushfire Appeal Fund and Trustee of the MCG Trust.

Dr Richard McIntyre is the co-owner and winemaker at Moorooduc Estate on the Mornington Peninsula. A trained surgeon, Mr McIntyre started his career in medicine, but on return to Australia in the 1980's turned his hand to winemaking. Mr McIntyre is one of the pioneers of the wild yeast fermentation style of winemaking in Australia and was a finalist in the Gourmet Traveller Winemaker of the Year Awards in 2008.

Ms Angie Bradbury is the founder of Dig + Fish and a well-respected industry leader in marketing and communications strategies for the food, drinks and leisure industries. Ms Bradbury currently chairs Wine Communicators of Australia, and is a member of the Victorian Food and Wine Tourism Council.

Roger Sharp is the Director of Global Corporate Affairs for Treasury Wine Estates and is a communications and public affairs specialist with broad experience across media relations, corporate social responsibility and government relations. Mr Sharp also sits on the Board of Directors for Wine Communicators of Australia.

Mr Sheehan said that the new members join an already impressive group of people on the Wine Victoria Board, including Dr John Stocker, Mr James Omond, Mr Ross Wilson and Mr Ross Brown.
"We are very excited to move into the second half of 2014, and what promises to be a busy six months for Wine Victoria.

"Ensuring that we can assist the wine industry to turn the tide on our profitability issues will be our key focus.

"As the state moves closer to the election, the new Board will be focused on ensuring our future political leaders are well briefed on the issues of trade and export, regional tourism, and wine and health.

Wine Victoria Chair, Damien Sheehan, today welcomed the announcement of a two-year research partnership between the Victorian Government and the Australia Grape and Wine Authority to fight a vineyard pest – Phylloxera.

"Wine Victoria has made representations to the State Government on the need to continue to invest in research and development activities that will help to address this biosecurity issue. We are very pleased with the $580,000 partnership," Mr Sheehan said.

Phylloxera attacks the roots of European grapevines (Vitis vinifera) eventually killing those vines it infests and moving on to others. The only remedial action is to remove these vines and replant with a vine over resistant rootstock.

"This process can be about four times the cost planting the original vine. The cost of re-planting the vineyard and years of lost production while establishing the new vines can be devastating," Mr Sheehan said.

"Biosecurity and other issues such as a high Australian dollar and a narrowing retailing market continue to chip away at the profitability of our industry. This investment will assist in the task of turning the tide for Victorian Winemakers and Grape Growers," he said.

Victoria has 21 distinct wine regions that span the state. There are almost 800 wineries that produce a wide range of wine varieties that are exported to more than 80 countries. The Victorian wine industry is currently worth $1.04 billion per annum and our industry exports more than 120 million litres of wine every year.

"The wine industry is one of the last regionally-based manufacturing industries that value-adds, directly employing over 2,600 regional Victorians in grape growing and winemaking, and indirectly employing more than 11,500 through administration, tourism and hospitality functions," Mr Sheehan said.

"We look forward to working with the Government on this project which will strengthen the Victorian wine industry, ensuring our industry can continue to support the prosperity of our state," he said.

Monday, 14 July 2014 00:00

Wine Victoria Membership 2020-2021

Wine Victoria has two membership categories:

  1. Regional membership available to Victorian regional associations
  2. Company membership available to individual companies based in Victoria

The Wine Victoria membership fee structures are detailed in the tables below.

Current Regional Association Members:

Regional Association:  
Henty Wine Regional Association  
Beechworth Vignerons  
Wine Geelong   
Wines of Gippsland   
Bendigo Winegrowers  
Macedon Ranges Vignerons  
Murray Valley Winegrowers  
Mornington Peninsula Wine  
Wine Yarra Valley  
Grampians Winemakers  
Wines of the King Valley  
Pyrenees Grapegrowers & Winemakers Association  
Heathcote Winegrowers  
Winemakers of Rutherglen  

To become a member of Wine Victoria through your regional association please visit their webpage.

Company Membership: $7500 *Fees are exclusive of GST of 10%.

If you wish to become a member of Wine Victoria or for more information please contact the Secretariat via This email address is being protected from spambots. You need JavaScript enabled to view it. or on 0413 733 306



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