Wine Victoria was formed in late 2011 as the successor to the Victorian Wine Industry Association.
As the peak body representing the Victorian wine industry our main aim is to advocate to the Victorian government, responding to the issues that impact our members.
Where appropriate the association also supports Australian Grape and Wine at a national level.
Our aim is to ensure that the industry can grow sustainably and that we have the right economic, community and policy frameworks in place to support that growth for our members. Each election cycle we develop a three-year strategic plan that is then updated annually and is informed by engagement with industry and government stakeholders at a state and federal level.
We operate under a constitution with a volunteer skills-based board elected by members at our Annual General Meeting and have robust governance structures in place for the design and delivery of all programs which include Project Control Boards; with Wine Victoria Board, Industry and specialist representation as required. Our staff includes a Chief Executive Officer; a Secretariat who is the primary point of contact for all industry enquiries; and a contracted Projects Manager.
Board Members & Executive Team
Wine Victoria is governed by a board of nine members and an Executive Team. The Board collectively brings together expertise in a range of areas including Viticulture, Communications, Research and Development, Wine Tourism and Estate Management.
Stephanie has over 20 years wine industry experience across strategic development, consumer and trade research, marketing, innovation, tourism and stakeholder engagement. Starting her career in the wine industry in New York, she has had roles working across the US, Canada, UK, China and Australia. Stephanie established the Australian and NZ operations for global wine insights agency Wine Intelligence and has held roles with Kobrand Corporation NY, Decanter UK, Rathbone Wine Group and Yabby Lake. She is also the Founder and Managing Director of consumer insights and strategy consultancy, Food and Wine Insights. Stephanie has Bachelor of Arts and a Postgraduate Diploma in Marketing from Melbourne University and is undertaking studies in The Future of Sustainable Business at Oxford University. A National board member of the Wine Communicators of Australia since 2018, Stephanie has been a regular guest speaker and keynote presenter on consumer insights and industry trends, a columnist on trends for Gourmet Traveller Wine and a judge of the Wine Communicators of Australia awards.Growing up on her family farm and vineyard, Stephanie has always been passionate about the representation of regional Victoria and the promotion and long-term health of our industry.
Hayley PurbrickTreasurer - Deputy Chair
Hayley Purbrick is a proud fifth generation family member of one of the oldest wine-making families and carbon neutral wineries in Australia. With a background in DTC Marketing and Agriculture she is turning the historic Tahbilk vineyard into one of the most environmentally friendly in the country.
Outside of the winery Hayley lives in Deniliquin and is an advocate for growing strong agricultural industries and thriving rural communities. In 2015 she founded social enterprise Big Sky Ideas to champion entrepreneurial spirit in rural Australia.
In 2017 she was a Finalist of both the Regional Australia Institute Light Bulb Moments Competition and NSW/ACT Agrifutures Rural Woman of the Year. In 2019 she graduated from the Wine Australia Future Leaders Program. Hayley is a current member of the Australian Grape & Wine Sustainability Advisory Committee.
Dan BuckleBoard Member
Dan began his career in wine working in vineyards on the Mornington Peninsula over 35 years ago, gradually migrating into winemaking (via hospitality) in 1995.
Dan is a graduate of Charles Sturt University and has over 30 vintages of experience in several Victorian wine regions. He also has an MBA from RMIT University with a focus on business strategy, innovation and marketing. Dan has been a wine show judge for over 18 years, holding chair positions at several regional shows across Victoria, as well as panel chair positions at the Melbourne Wine Awards.
Today, Dan is Winemaking Director at Chandon Australia, where he oversees all aspects of wine production, style and elaboration of traditional method sparkling wine.
Kim ChalmersBoard Member
Kim Chalmers began her career in music composition and teaching at the Elder Conservatorium but returned to her viticulture roots in 2005. Kim manages the wine operations at Chalmers, making wines from heat and drought tolerant southern-Italian grape varieties. In 2006, Kim trained with Al Gore as a Climate Project presenter and continues to be involved in working to educate and prepare Australian winegrowers for climate change through alternative varieties and sustainable practices. In 2012 Kim travelled to Southern Italy on an Agrifood Skills International fellowship researching indigenous grape varieties and viticultural techniques and their potential application in Australia.
Kim was Chair of the Victorian Government’s Wine Ministerial Advisory Committee from 2016-2019 and is Brand & Project Manager of the Australian Alternative Varieties Wine Show. Kim often presents at viticultural and wine conferences some recent presentations were at the 2016 Australian Wine Industry Technical Conference in Adelaide, 2016 London Restaurant Festival in the UK and 2015 Enologica Montefalco in Umbria Italy. Kim has been integral in re-establishing her family’s nursery business, personally selecting a suite of new varieties to import and establish in Australia.
Stephanie DuboudinInterim - Chief Executive Officer
Stephanie has over 20 years wine industry experience across strategic development, consumer and trade research, marketing, innovation, tourism and stakeholder engagement. Starting her career in the wine industry in New York, she has had roles working across the US, Canada, UK, China and Australia. Stephanie established the Australian and NZ operations for global wine insights agency Wine Intelligence and has held roles with Kobrand Corporation NY, Decanter UK, Rathbone Wine Group and Yabby Lake. She is also the Founder and Managing Director of consumer insights and strategy consultancy, Food and Wine Insights. Stephanie has Bachelor of Arts and a Postgraduate Diploma in Marketing from Melbourne University and is undertaking studies in The Future of Sustainable Business at Oxford University. A National board member of the Wine Communicators of Australia since 2018, Stephanie has been a regular guest speaker and keynote presenter on consumer insights and industry trends, a columnist on trends for Gourmet Traveller Wine and a judge of the Wine Communicators of Australia awards. Growing up on her family farm and vineyard, Stephanie has always been passionate about the representation of regional Victoria and the promotion and long-term health of our industry.
Dan SimsBoard Member
Dan has been selling, making, and promoting wine for more than two decades. He has worked as a sommelier in some of Melbourne’s best restaurants, consulted about wine, retailed wine, and ran wine training courses, as well as writing extensively about wine. He has made wine (in Argentina), judged wine, represented sommeliers at international conferences, and regularly marketed and promoted wine at events such as Melbourne Food & Wine Festival, Good Food and Wine Show and more.Dan currently sits on the drinks committee of the Melbourne Food & Wine Festival and operates his own business, REVEL, which has run highly successful wine events across Australia, New Zealand, Japan, Singapore and Hong Kong, including Pinot Palooza and MOULD Cheese Festival (primarily) as well as many others. For eight years Dan sat on the national executive of Sommeliers Australia. As Director of REVEL, I have built relationships with over 400+ wineries from across Victoria Australia and New Zealand.
Jeff McCormackBoard Member
Jeffrey is a Public Affairs professional with over 10 years’ experience across media, government, industry relations, crisis management, as well as strategy. Jeffrey has policy experience spanning trade, agriculture, water, hospitality, vocational training and regional development across both corporate and government. As Global Director of Public Affairs for Treasury Wine Estates Jeffrey leads a talented team across ANZ, the Americas, Asia and EMEA with responsibility for the company’s industry and government relations. With TWE headquartered in Melbourne, he is committed to the continued growth of the Victorian wine sector. Jeffrey is also a board member of Australian Grape & Wine and college chair of large wine makers.
Helani KapiBoard Secretariat, Industry Engagement & Communications
Helani is an experienced Human Resources and Events professional with over 15 years of expertise in the field. She started her career at Metcash in various divisions before continuing her career in Human Resources and personnel event management at the Royal Agricultural Society of NSW.
Helani took on various major NSW event volunteer projects, specialising in personnel logistics. She relocated from Sydney to Melbourne in 2021 and was contracted as the Food & Beverage Resource Manager for Rising Festival whilst simultaneously taking on a senior Account Manager role with I Need Helpers.
In August 2022, she joined Wine Victoria, kickstarting her career in the wine industry and utilising her Human Resources, administration, and interpersonal expertise to support the organisation and the wider Victorian wine community.
Ben is a dispute resolution lawyer and Special Counsel at the boutique firm, Willon Legal.
Ben has a general practice, but has experience in partnership and shareholders disputes, competition and consumer law, contractual disputes and matters arising from the Corporations Act. Ben also has extensive experience in the wine industry, acting for clients big and small in both South Australia and Victoria.
In addition to his role with Wine Victoria, Ben is also the current Treasurer of the Australasian Chapter of the International Wine Law Association.
Clare BurderBoard Member
Owner and winemaker at Eminence Wines in Whitlands, Clare’s career in wine has evolved over almost 20 years, spanning hospitality, tourism, education, event hosting, writing and now winemaking. Her parents planted their high altitude, cold climate vineyard in the late nineties which set her on a path: a wine marketing degree from University of Adelaide first led her into marketing, retail and tourism, which then led into wine education. Her first business The Humble Tumbler was at the forefront of consumer education, developing and delivering hundreds of courses and masterclasses annually on wine, gin, whisky, beer and sake to high value consumers interested in independent insight. Known for her democratic, candid & entertaining style of teaching, her role as an educator evolved further into writing (Clare’s book Tipsy won Wine Book of the year in 2015), event design & hosting, wine judging and small business development consultancy.
In 2017 her new project was launched alongside the existing business, called Vintuition, this new venture was a start-up which offered courses and education to the cellar door industry – eventually being developed into Australia’s first online course for cellar door staff.
Two years later, it was time for a change. Clare moved back to the family farm in Whitlands and took over the vineyard business from her parents, adding a winery to the mix and taking on the winemaking along her partner Peter, a regenerative viticulturalist. Eminence has evolved to be a successful grower producer and has enabled Clareto take up industry support opportunities that offer advocacy, support & advice to the local King Valley region in addition to small wine producers in general.
Scott BurtonBoard Member
Scott Burton is a high-achieving strategic marketing, branding and sales professional offering 20+ years of progressive experience in the international wine industry. Following a post-University stint as Assistant Winemaker in his native Western Australia, Burton relocated to Europe where he spent a decade in a variety of marcoms roles within the wine industry, working with global retailers such as Tesco and M&S, wineries and brands including Concha y Toro, E&J Gallo, United Wineries, Caviro and Spier, to name a few, as well as key industry associations including Wines from Spain, Wines of South Africa, the Instituto dos Vinhos do Douro e Porto and Washington State Wine Commission.
Relocating back to Australia in 2011 Burton assumed the role of Global Marketing Director at Australian Vintage Limited, overseeing the global marketing of the portfolio including McGuigan Wines, Tempus Two, Nepenthe Wines and the Barossa Valley Wine Company, a position he held for 10 years through to 2021. A commercially driven strategic decision maker and operational problem solver with an exceptional ability to develop successful programs that drive company growth, Burton established is own consultancy in late 2021 and joined the Wine Victoria Project Control Board for Trade in early 2022 before being appointed to the Board in November 2022.
Become a Member
Providing a strong, united voice for the sector and representing our industry on these issues is vital for the long-term sustainability of all. Although we act for all wine and grape businesses, we are not currently financially supported equitably across the state. Wine Victoria is committed to broadening our membership base and increasing participation from all regions, as well as encouraging direct membership and Associate membership. If you wish to become a member of Wine Victoria or for more information please contact the Secretariat.Enquire Now
Become a Supporter
Supporters are an important part of Wine Victoria. They produce goods and services which are of value to our members and they have a desire to see the industry prosper. This program recognises those businesses who support the wine industry and seeks to create a mutually beneficial relationship which we hope will be strong and enduring. If you would like to be a supporter, please complete the application form which can be accessed via the link below. All applications will be reviewed and approved by the relevant Wine Victoria committee.
These benefits are designed to highlight your business as being a strong supporter of the Victorian wine industry and to keep you up to date with what is happening.
|Benefits||Supporters $1000 (+GST)|
|Receive Wine Victoria e-newsletter and member communications to keep up to date with wine industry activity||✓|
|Invitation to Wine Victoria AGM||✓|
|Invitation to all appropriate Wine Victoria Events||✓|
|Company logo and description on Wine Victoria website||✓|
If you have any questions about becoming a Supporter of Wine Victoria please contact us.