If you have been looking for export opportunities and considering entering the US Market, now is the time to act. The highly successful US Market Entry program (MEP) delivered by Wine Australia, will run again for the 2022-2023 financial year and EOIs are now open.
Wine Australia will provide services designed to educate you about the intricacies of the US market (compliance, marketing, pricing and logistics) as well as assisting you in securing importation. After tripling in size to meet demand in FY22, the expanded MEP team have a long-standing track record of matching wineries with sales partners in the US, as well as securing retail opportunities with key customers.
The Wine Victoria Trade Project Control Board have been working with the Victorian Government onopportunities for Victorian wine sector, and are pleased to confirm that 50% of the cost of the US Market Entry program 2022-2023 will be rebated for eligible Victorian wineries.
Wine Victoria encourages you to complete an EOI as soon as possible and review the overview of the program document which will outline the mechanics of the program and anticipated outcomes to help confirm if it’s the right opportunity for your brand.
The form is solely to gather participation interest, and does not register a winery for the program or any other obligations. Expressions of interest close on April 1 2022.
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