Five Pillars Skills Development Workshops

Written by  Wine Victoria Monday, 22 March 2021

As part of the Five Pillars Wine Tourism project, Wine Victoria have committed to delivering an industry skills development program to advance the Wine Australia tourism capability development program in a uniquely Victorian and regional context. The objective of this workshop is to assist Victorian wine and tourism operators to work collaboratively with their industry partners to develop and sell compelling customer experiences for wine tourists.

By the end of the full day workshop, tourism businesses will have the knowledge and skills to develop a new package complete with inclusions, a name, costings and target audiences, and the channels to get that package to market. Beyond the workshops, participants will have the tools and structures to continue to innovate, including identifying new opportunities and developing new experiences to meet market demand.

If you are interested in broadening your tourist offering and are seeking new sources of visitors, then this workshop is for you. 

Workshops will be held in around Victoria in each of the Five Pillar Regions. For more information please visit links below:

Shiraz Central: including Ballarat, Bendigo, Goulburn Valley, Grampians, Heathcote, Macedon Ranges, Pyrenees, Strathbogie Ranges, Sunbury, Upper Goulburn and surrounds

April 19 - Ballarat

April 20 - Bendigo


Muscat of Rutherglen focusing on the Rutherglen region and surrounds

April 26 - Rutherglen


King Valley Prosecco Road  focusing on the King Valley region and surrounds

April 28 - King Valley


Pinot Coast including the Geelong, Gippsland and Mornington Peninsula regions and surrounds

May 4 - Mornington Peninsula

May 6 - Geelong


Yarra Valley focusing on the Yarra Valley region

May 5- Yarra Valley