Wine Victoria

Wine Victoria

Wine Victoria is the peak body representing the Victorian wine industry. The body advocates and responds to issues affecting the industry, and promotes the many wine regions of Victoria.

There can be no argument that technology is changing the way companies interact with their customers. The direct-to-consumer model is slowly shifting the balance power amongst retailers and their suppliers.

This shift has also reduced the tyranny-of-distance as micro businesses operating from home offices are reaching a global customer base. They are doing this through a savvy technology strategy and a great product, of-course!

An example of this is The site founders have cut through supermarket domination and established that consumers are willing to buy online to stock their cellars. Launched in October 2010 crackawines has experienced triple digit growth each year of operation.

The crackawines example also shows that leading through innovation, and recent advances in technology, the Australian and potentially the world economy is in reach of small business through changes in two key areas:

Complexity – In the past a high level of technical competency was essential to build and maintain websites and eCommerce systems.

This meant that talented (and expensive) developers were required to build and operate a company's site. Today there are simple template sites with intuitive management systems that come with a ready-to-use eCommerce function. These template websites are as easy to use as Microsoft Word and can yield stunning results.

Cost – As technology has become more accessible so does the associated price-tag. A simple template site can be purchased for as little as $200, inclusive of domain name and 12-month hosting plan. Comparable systems in the past would have cost hundreds or thousands of dollar per month. A good example of both of these is the new web creation tool which is the latest export from the United States ''.

These changes present an exciting and very real opportunity for smaller wineries to initiate or improve their web presence, engage with their customers and take part in the global economy. While it is well known that you need more than an active website to engage a customer having the right IT strategy can certainly increase your accessibility and exposure.

Editors note: Committo Dynamic IT solutions provide part-in-kind IT support to Wine Victoria

Hong Kong Trade Development Council
Thursday, 27 June 2013 16:38

The Hong Kong Trade Development Council (HKTDC) serves companies interested in using Hong Kong as their trade platform for China and beyond. They facilitate businesses to source, sell or produce competitively using Hong Kong partners and services. The Sydney Office assists small-medium businesses from Australia and New Zealand.

The HKTDC is the organiser of the Hong Kong International Wine and Spirits Fair (HKIWSF), one of the most important wine trade exhibitions in Asia. It's a key event for Australian wine exporters and service providers to attend and use as a platform to introduce new wines and promote their existing brands to buyers in Asia.

Over the past couple of weeks, the Wine Australia team has visited Victorian wine regions, and other parts of Australia, to talk about the benefits and opportunities for producers to showcase their wines at Savour Australia 2013, the biggest and most comprehensive wine forum to be held in Australia.

Wine Australia discussed with producers the importance of showing a confident and united industry to the world at the three-day business forum, which is being held in Adelaide, from Sunday 15 September to Wednesday 18 September.

The Australian Wine Research Institute and Wine Victoria were proud to host the 'Vintage 2030 and beyond – producing quality wines in warmer times' Symposium on Wednesday, 19 June 2013 in Melbourne (The University of Melbourne).

This symposium brought together Australia's best presenters and latest thinking on climate projections for key wine producing regions across Australia, and looked at novel ways the wine industry are adapting to these challenges both now and into the future. Presenters included:

With the end of the financial year approaching, it is a time to stop and reflect on what Wine Victoria (WV) has achieved in its first year of operation.

The WV Board and Regional Council were established to lead the organisation with the support from myself as Executive Officer. We developed a strategy with key priority areas for action, which has been complimented by the development of the WV website and a regular newsletter.

Welcome to Wine Victoria's June newsletter.

"Times are tough." This is a phrase we are used to hearing in our industry. Profitability is at an all time low as our domestic and international markets change.

In these times, it is more important than ever that the Victorian wine industry has a strong, unified voice to help build a profitable future for wineries and grape growers; a voice that represents the interests of industry stakeholders.

Wine Victoria Strategy Overview
Wednesday, 22 May 2013 20:36

The WV Board has recently developed a draft strategy to identify and address the issues that are facing our members. The strategy is split into key areas and identifies short to medium term aims. As WV is a new organisation it is our intention to meet the short-term objectives, review our position, then to develop a long-term strategy to guide us into the future.

Saturday, 18 May 2013 22:26

Gippsland is a producer of real wines of unique character. Scattered throughout Gippsland are over 100 individual vineyards and about 30 small, family owned wineries. The fog covered gullies and shadowy figures that cover the hills at sunset draw on the character of Gippsland and its secrets.

Fast Facts

Climate – The climate is influenced by the weather systems moving across the south of the continent from the west to the east. Winter droughts are not uncommon in the east as systems from the north and south can block each other. South Gippsland is wetter and windier, whilst the west usually has warm, dry autumns.

Soils – Soils vary significantly, ranging from dark black loams to lighter sandy soils in the grey to grey-brown spectrum, with mottled, yellow to red clay sub-soils.

Harvest - Mid-March to Late May

Wines - Chardonnay, Sauvignon Blanc, Pinot Gris, Riesling, Pinot Noir, Shiraz, Cabernet Sauvignon

Wine Victoria News
Sunday, 12 May 2013 22:49

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Update from the Executive Officer
Thursday, 23 May 2013 00:00

I have settled in to the WV offices in Port Melbourne and also had the opportunity to make my way out to the regions attending some association meetings. It has been great to meet our members, talk about the draft WV strategy and the advocacy agenda that we intend to implement over the coming year.

Feedback during my visits has been positive with the regional associations agreeing that there is much work to be done to effectively represent the issues of the Victorian wine industry to the State Government and also our national bodies.

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