Wine Victoria

Wine Victoria

Wine Victoria is the peak body representing the Victorian wine industry. The body advocates and responds to issues affecting the industry, and promotes the many wine regions of Victoria.

Federal Budget 2014
Sunday, 25 May 2014 00:00

Then new Federal Government has released their first budget and to the relief of many in the industry they have not increased wine taxes. The Winemakers' Federation of Australia stated that common sense had prevailed in Canberra.

Restaurant Australia Needs Your Help
Sunday, 25 May 2014 00:00

Restaurant Australia needs your stories! Help to promote Victoria's culinary tourism experiences to the world.

Update from the Chair - Damien Sheehan
Tuesday, 27 May 2014 00:00

One of Wine Victoria's key aims in 2014 is to increase our engagement with government. This year is particularly important as the upcoming election this November presents an opportunity for the wine industry to put its case forward and to seek support and answers from the next government across each of our policy areas.

Wine Victoria Welcomes State Budget
Monday, 26 May 2014 00:00

Wine Victoria has welcomed the State Government's budget commitment to the wine industry, which comes at a critical time for winemakers.

Privacy Laws
Monday, 26 May 2014 00:00

On 12 March 2014, changes to the Privacy Act 1988 (Cth) took effect. These changes have been described as some of the biggest in the history of privacy law in Australia.

Wine Victoria is seeking the services of three suitably qualified persons to become members of the Wine Victoria Board of Directors.

Wine Victoria is the peak body representing the Victorian wine industry. The organisation advocates on behalf of the wine industry ensuring our members remain a high priority with the Victorian Government and our national governing bodies. The association is supported by two key governance bodies, the Wine Victoria Board and a council of Victoria's 21 wine regions.

Our mission is to develop and enhance the long-term sustainability of the Victorian wine industry.

Wine Victoria advocates on the following issues:

  • Wine Equalisation Tax and rebate
  • Wine and health
  • Export and trade
  • Tourism
  • Environmental issues.

The association represents 21 distinct wine regions, with more than 800 wineries that produce a wide range of wine varieties and associated wine tourism experiences. Our members span the state from east to west, north to south, with over 600 cellar doors that receive 1.5 million winery visitors per year. The Victorian wine industry has an estimated economic value of $1.04 billion per annum.

The wine industry is one of the last regionally-based manufacturing industries that value-adds. The Victorian industry directly employs over 2,600 regional Victorians in grape growing and winemaking, and indirectly employs more than 11,500 through administration, tourism and hospitality functions.

Position Overview:
The Board of Directors must advise, govern, oversee policy and direction, and assist with the leadership and general promotion of Wine Victoria so as to support the organisation's mission and needs.

Note: To assist in the formation of Wine Victoria policies, priorities and build support amongst our membership, a background in the following areas is desirable:

  • Exporting
  • Product or tourism marketing
  • Participation in the management or leadership of one of the 21 wine regional associations


  • Organisational leadership
  • Developing relationships with the Wine Victoria Regional Council
  • Oversight and advice in the creation of strategy development and evaluation
  • Assisting in the formulation and oversight of policy, priorities and procedures
  • Financial management, including adoption and oversight of the annual budget
  • Leading advocacy activities
  • Promotion of the organisation

Note: Members of the board share these responsibilities while acting in the interest of Wine Victoria. Each member is expected to make recommendations based on his or her experience and vantage point in the community.

Length of term:
Three years, which may be renewed up to a maximum of two consecutive terms, pending approval of the board.

Meetings and time commitment:
The board of directors meets bi-monthly in the Melbourne CBD or Port Melbourne, teleconference facilities are also available.

Expectations of board members:

  • Attend and participate in meetings on a regular basis, and special events as required.
  • Be alert to community concerns that can be addressed by Wine Victoria's mission, objectives, and programs.
  • Help communicate and promote Wine Victoria's mission and programs to the Victorian Government, national governing bodies and the wider industry.
  • Oversee Wine Victoria's finances, budget, and financial/resource needs.
  • Understand the policies and procedures of Wine Victoria.

For more information please contact:
Gordon Gebbie
Board Selection Committee Chair
(Commercial Director - Rathbone Wine Group)
This email address is being protected from spambots. You need JavaScript enabled to view it.

Industry Surveys
Thursday, 20 March 2014 00:00

2016 Cellar Door Rebate Survey

This survey has been developed to assist our engagement with the Victorian Government on proposed reforms to the Victorian Liquor Subsidy (also known as the Cellar Door Rebate). 

View the survey in PDF or take the survey here. 

2015 Membership Survey

Wine Victoria endeavours provide a voice for the industry's issue and understanding the important concerns. Effective communication within the association is an important part of this process. So that we can continue to advocate on behalf of our members, please complete our membership survey below. 

Membership Survey



Tourism is an important driver of profit and growth in the wine industry.

In 2011-12, regional Victorian tourism was worth $10.9 billion. Distinct wine regions and cellar door experiences were identified as a key part of this economic success.

Cellar door visitation and sales create a unique opportunity for wineries to have a direct relationship with customers, reducing the reliance on retailers. Wine Victoria wants to work with our stakeholders to ensure our members are supported to get a larger share of the tourism dollar.

Please take our survey via the link below. Your feedback will help to shape our policy and forward program.


International Trade

Export capacity is an important driver of profit and growth in the wine industry. Victoria exports 120 million litres of wine every year to almost 80 countries. In 2012-13 the economic value of this export was $275 million.

Wine Victoria wants to work with our stakeholders to ensure our members are supported to get a larger share of the exporting dollars.

Please take our survey via the link below. Your feedback will help to shape our policy and forward program.

International Trade


Kym Ludvigsen - A Tribute
Tuesday, 10 December 2013 14:46

Last week, the Australian wine industry lost one of its strongest advocates, Kym Ludvigsen.

Tuesday, 29 October 2013 20:24


Corrs, Chambers and Westgarth


Corrs Chambers Westgarth is a premium independent Australian law firm with established offices across the country and extensive international affiliations. The firm has established a national group of practitioners who deliver expert legal advice in relation to the wine sector.

Read more about Corrs, Chambers and Westgarth.Read more about Corrs, Chambers and Westgarth.




Committo is an IT Services provider and strategic partner. Founded in Melbourne, Australia in 2008, Committo has emerged as a proven provider of digital knowledge and technology solutions.

Read more about Committo
Read more about Committo

Committo Services Brochure


Wine Victoria Board Member, George Mihaly
Thursday, 05 September 2013 00:00

George Mihaly started his career in medical research, specialising in clinical pharmacology and spending much of his career in the pharmaceutical and biotechnology industries.

Page 2 of 6