Policy Positions

Wine Victoria is the peak body representing the Victorian wine industry. We advocate on behalf of the wine industry to ensure that our members remain a high priority with the Victorian Government and our national governing bodies. To access Wine Victoria's Policy Position Papers please click on the relevant links below.

Cellar Door Rebate
It is the position of Wine Victoria that the current Cellar Door Subsidy - otherwise known as the Victorian Liquor Subsidy (VLS) - accessed by eligible wine producers should be retained by the Victorian Government. Wine Victoria makes this recommendation to ensure our industry remains sustainable, and can continue to support the Government's economic objectives in relation to regional tourism and job creation. To read our full policy paper and submission on the VLS please click on the links below.

Click on the below icon to view our Cellar Door Rebate policy position and submission on the VLS:

WV cellar door screen grab      Screen Shot 2017 01 24 at 2.15.25 pm

Wine Victoria recommends maintaining the direction and principles articulated in the current extension and adoption MOU and phylloxera funding program, by establishing equivalent research and adaptation programs for the areas of climate change mitigation and adaptation, and sustainable farming. 

Click on the below icon to view our Environment policy position:

Screen Shot Environment

Wine and Health
Wine Victoria recognises that there is a serious and urgent threat to the future of our industry as a consequence of the activities of the anti-alcohol lobby. It is Wine Victoria's position that industry must work with governments in the short and long term to promote the responsible consumption of wine. Wine Victoria looks to Australian Grape and Wine Inc. to lead industry in this task. 

Click on the below icon to view our Wine and Health policy position:

Screen Shot Wine and Health 

Trade and Export
Wine Victoria recommends a regularly occurring partnership between the Victorian Government, industry experts and private operators to boost exports and increase understanding of Victoria's premium wine offerings in key markets.

Click on the below icon to view our Trade and Export policy position:

Screen Shot Trade and Export

Wine Victoria welcomes the Victorian Government's commitment to develop a wine tourism strategy, and recommends that the strategy is developed in close consultation with industry. Wine Victoria looks forward to working with Visit Victoria on this task.

Click on the below icon to view our Tourism policy position:

Screen Shot Tourism


Bushfire Technical Response Program

The Wine Victoria Bushfire Technical Response Program aims to undertake the delivery of a package of technical support activities for Victorian wine industry participants affected by exposure to bushfire smoke during the 2019-20 growing season. While there is a focus on wine regions directly affected by smoke, the program seeks to deliver statewide benefits where possible. 

Minister for Agriculture Jaclyn Symes this week announced $990,000 to support a program delivered in partnership with Wine Victoria that will help winemakers assess and remediate the effects of smoke exposure on wines being made from this year’s harvest. The program will include online technical workshops on recognising and addressing the effects of smoke exposure, evaluation of 2020 wines by expert sensory panels, support to produce test batches for evaluation and access to a benchmarking kit to help winemakers assess their own wines. 

The program will also include winemaking trials to evaluate techniques for treating smoke-affected wines and research activities to better characterise the impacts of smoke on a range of locally important varieties. A steering committee made up of the Victorian Government, Wine Victoria and representatives from affected wine regions will oversee the program, which will be rolled out immediately and run until September 2021. 

Further information will be posted here as programs and activities are rolled out. 

For more information on support for the wine industry after the bushfires visit agriculture.vic.gov.au or call 136 186.