Industry Surveys

2016 Cellar Door Rebate Survey

This survey has been developed to assist our engagement with the Victorian Government on proposed reforms to the Victorian Liquor Subsidy (also known as the Cellar Door Rebate). 

View the survey in PDF or take the survey here. 

2015 Membership Survey

Wine Victoria endeavours provide a voice for the industry's issue and understanding the important concerns. Effective communication within the association is an important part of this process. So that we can continue to advocate on behalf of our members, please complete our membership survey below. 

Membership Survey

 

Tourism

Tourism is an important driver of profit and growth in the wine industry.

In 2011-12, regional Victorian tourism was worth $10.9 billion. Distinct wine regions and cellar door experiences were identified as a key part of this economic success.

Cellar door visitation and sales create a unique opportunity for wineries to have a direct relationship with customers, reducing the reliance on retailers. Wine Victoria wants to work with our stakeholders to ensure our members are supported to get a larger share of the tourism dollar.

Please take our survey via the link below. Your feedback will help to shape our policy and forward program.

Tourism

International Trade

Export capacity is an important driver of profit and growth in the wine industry. Victoria exports 120 million litres of wine every year to almost 80 countries. In 2012-13 the economic value of this export was $275 million.

Wine Victoria wants to work with our stakeholders to ensure our members are supported to get a larger share of the exporting dollars.

Please take our survey via the link below. Your feedback will help to shape our policy and forward program.

International Trade

 

Bushfire Technical Response Program

The Wine Victoria Bushfire Technical Response Program aims to undertake the delivery of a package of technical support activities for Victorian wine industry participants affected by exposure to bushfire smoke during the 2019-20 growing season. While there is a focus on wine regions directly affected by smoke, the program seeks to deliver statewide benefits where possible. 

Minister for Agriculture Jaclyn Symes this week announced $990,000 to support a program delivered in partnership with Wine Victoria that will help winemakers assess and remediate the effects of smoke exposure on wines being made from this year’s harvest. The program will include online technical workshops on recognising and addressing the effects of smoke exposure, evaluation of 2020 wines by expert sensory panels, support to produce test batches for evaluation and access to a benchmarking kit to help winemakers assess their own wines. 

The program will also include winemaking trials to evaluate techniques for treating smoke-affected wines and research activities to better characterise the impacts of smoke on a range of locally important varieties. A steering committee made up of the Victorian Government, Wine Victoria and representatives from affected wine regions will oversee the program, which will be rolled out immediately and run until September 2021. 

Further information will be posted here as programs and activities are rolled out. 

For more information on support for the wine industry after the bushfires visit agriculture.vic.gov.au or call 136 186.