Minister for Agriculture Jaala Pulford said, "These grants will help producers, intermediaries and representative bodies to maximised the opportunities available to better market and export some of Australia's best wine."
Grants of up to $20,000 are available to individual organisations and $50,000 is available for collaborative projects involving more than one organisation, to support activities including marketing, exporting, tourism and business development.
Wine Victoria Chair Damien Sheehan welcomes the Victorian Government's support of the wine industry at a time when many of the industry are doing it tough.
"As the Australian dollar drops and the strength of Victoria's tourism grows, now is the time to increase the world's knowledge of our premium wine offering by increasing cellar door visitation and growing exports in key markets" Sheehan said. "The investment announced today gives us the ability to partner with the government on key issues that can reverse our profitability issues."
Projects that increase wine tourism and cellar door sales, foster export markets and deliver skills and training for business development will be considered favourably.
The first round of grants opens today and closes on 31 May 2016. Funding is provided on a co-contribution basis of $1 to $1 to the maximum grant amount.
Applications are open to businesses or organisations directly involved in the Victorian wine industry, including the growing, production and marketing of wine; businesses or organisations that act as service providers to the wine industry; and groups of individuals, businesses or organisations.
Wine Victoria encourages all of its members to submit an application.
For more detail about eligible projects, funding priorities for round 1, and how to apply for these grants, visit www.agriculture.vic.gov.au/wine.