There is a good deal of important work to be done on behalf of Victoria's wineries and the Board has been working hard to find a solution that will be financially sustainable and supported by Victorian wineries. It is clear to us that the current model will not deliver the financial firepower to get the job done.
At this session participants agreed that there is support for Wine Victoria to continue. If the association is to attract the right funding to be effective and relevant, however, a new hybrid regional and large company membership model should be introduced.
An industry working group has been established to progress the development of this model. More information on our progress will be provided to members in the coming weeks.
WV was established in 2011, following a call from industry leaders who recognised the need for an advocacy focused industry association. Since the association's formation the Board has been focused on strategy development, membership engagement and state government relations and engaging our national peak bodies on the Wine Equalisation Tax and the Wine and Health agenda.