They change the way in which organisations deal with 'personal information'. Non-compliance with these laws may lead to hefty penalties.
As a consumer-focused industry, the wine industry is directly affected by the changes. If your business deals with personal information (eg. running a mailing list, keeping records of past sales, or tracking visits to your website), you should review your privacy practices now so as to meet these new requirements.
In a nutshell
Changes to Australian privacy legislation came into effect on 12 March 2014 and may have significant impacts on the wine industry. Wineries with an annual turnover of at least $3 million will need to comply with the new Australian Privacy Principles, which require organisations to have up to date privacy policies, reporting and review procedures, and plans in place to deal with complaints and queries. Failure to comply may lead to hefty penalties.