Wine Victoria Chair, Damien Sheehan joined the Victorian Minister for Agriculture The Hon. Jaala Pulford, and Victorian Minister for Tourism, The Hon. John Eren for yesterday's launch of the Meet the Winemaker trade mission, held at Scotchman's Hill vineyard near Geelong.
The inbound trade mission is the first large-scale trade event held by the Government to promote Victoria's wine industry and will run from 25-28 May 2015.
Wine Victoria Chair, and Mount Langi Ghiran General Manager, Damien Sheehan said Victoria's winemakers have received international recognition through iconic offerings such as Chardonnay and Shiraz.
"It is less well known by our trading partners that Victoria has 130 different grape varieties, grown across 3000 vineyards and that each year we produce 23 million bottles of wine by almost 800 wineries" he said.
"Clearly there is no other winemaking state in Australia, or the Asia Pacific for that matter, that offers the depth of leadership, creativity and diversity in wine trading partner."
"This competitive advantage will be on display during the 'Meet the Winemaker event," Sheehan said.
The inbound trade mission has attracted 150 industry buyers, investors and influencers from China, Japan, South Korea, Vietnam, Thailand, Malaysia, Singapore, India, the Philippines and the United Arab Emirates (UAE).
International delegates will see the best the industry has to offer while meeting Victoria's winemakers at regional and Melbourne based events. More than 100 wineries across all 21 Victorian wine regions including the Mornington Peninsula,Heathcote, Yarra Valley, Bendigo, King Valley, and Rutherglen will participate in scheduled activities.
"The growing recognition of the depth of skill in our viticulture and winemaking will be on show this week as our industry leaders highlight Victoria's contribution to the globalisation of wine," Sheehan said.
"Wine Victoria knows that the future of Victorian wine will be challenging the world to see past old world comparison while carving our own path to international recognition."
The Government's media release can be accessed here.