Cellar Door Rebate Guideline updates

Cellar Door Rebate Guideline updates

The Victorian Treasurer has recently approved new Guidelines for the payment of liquor subsidies to eligible Victorian liquor licensees. The Victorian liquor subsidy scheme enables Victorian wine producers to claim a subsidy on certain retail sales and applications to the use of their own product. It also provides a subsidy for the wholesale sale of low-alcohol wine. The scheme is administered by the State Revenue Office (SRO)State Revenue Office (SRO)

The new Guidelines do not make any major changes to the subsidy scheme.

The Guidelines reflect:

• Updated references to the Victorian liquor licences used to authorise the supply of a wine-maker's own product and to the amount payable by the Commonwealth under the producer's rebate on the Wine Equalisation Tax;

• The removal of the requirement for the value of the subsidy to be passed on to the consumer – subsidy recipients will now be required to include an acknowledgement, 'subsidised by the Victorian Government', on invoices.

The SRO is also producing a new subsidy Claim Form that can be completed and lodged online. The Guidelines and Claim Form are available online here.online here.
Current recipients will receive a letter from the SRO notifying them of the changes of the Guidelines and Claim Form.

For questions about the Guidelines please contact Sue Kaufmann, Policy and Legislation Branch, SRO by email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by phone on (03) 9628 0228. For enquiries relating to the process for making a claim and obtaining payment please contact Erin Turner, Branch Technical Officer, Payroll, Returns, Entitlements & Strategy at This email address is being protected from spambots. You need JavaScript enabled to view it.or by phone on (03) 9628 6737.