Hayley Purbrick is a proud fifth generation family member of one of the oldest wine-making families and carbon neutral wineries in Australia. With a background in DTC Marketing and Agriculture she is turning the historic TahbilkTahbilk vineyard into one of the most environmentally friendly in the country.

Outside of the winery Hayley lives in Deniliquin and is an advocate for growing strong agricultural industries and thriving rural communities. In 2015 she founded social enterprise Big Sky Ideas to champion entrepreneurial spirit in rural Australia. 

In 2017 she was a Finalist of both the Regional Australia Institute Light Bulb Moments Competition and NSW/ACT Agrifutures Rural Woman of the Year. In 2019 she graduated from the Wine Australia Future Leaders Program. 

Hayley is a current member of the Australian Grape & Wine Sustainability Advisory Committee.

Dan began his career in wine working in vineyards on the Mornington Peninsula over 35 years ago, gradually migrating into winemaking (via hospitality) in 1995.

Dan is a graduate of Charles Sturt University and has over 30 vintages of experience in several Victorian wine regions. He also has an MBA from RMIT University with a focus on business strategy, innovation and marketing. Dan has been a wine show judge for over 18 years, holding chair positions at several regional shows across Victoria, as well as panel chair positions at the Melbourne Wine Awards.

Today, Dan is Winemaking Director at Chandon Australia, where he oversees all aspects of wine production, style and elaboration of traditional method sparkling wine.

Thursday, 11 February 2021 11:36

Behind the Vines

February 2021

INTRODUCING BEHIND THE VINES, THE LOCAL WAY TO SELECT YOUR NEXT DROP

A definitive destination to discover, connect and buy the very best of Victorian wines, direct from the makers.

Behind the Vines Hero Image copy

11 February 2021: Today, Wine Victoria is pleased to announce the launch of Victoria’s first online wine directory, Behind the Vines,Behind the Vines, dedicated to helping consumers find their perfect local wine based on their taste preferences and shop directly from their chosen producer. With over 400 listings, the online wine directory, accessible via vicwines.com.auvicwines.com.au helps consumers discover local wineries, encourages tourism to these destinations, whilst also providing an easy click-to-purchase digital ‘Cellar Door’ experience from wineries across Victoria’s 21 wine regions.

Consumers are invited to provide their wine preferences through a simple questionnaire which results in a curated list of wineries throughout the state that best suit their palate. Suggestions are generated by evaluating site users’ preferred wine style, alongside their desired flavour profile - be it delicate or bold, sweet or dry, traditional or alternative, fruit-forward or full-bodied.

For those that want to plan a trip, the site offers easy travel time suggestions, and can curate a list based on region, as well as offering simple itineraries and maps to follow.

“Our state has so much to offer but there has never been a simple, one-stop-shop for people to visit and connect with new or favourite producers. We know people want to support Victorian businesses and we needed to make it a whole lot easier for that to happen,” says Angie Bradbury, Chair of Wine Victoria, “Behind the Vines has been created to champion our talented local winemakers and connect wine lovers with producers who are creating wines that resonate with their individual tastes.” 

“It’s incredibly important to be drinking local wines now more than ever,” says Bradbury, “many of our fantastic wineries rely heavily on tourism and the hospitality sector, so 2020 was an incredibly difficult year. Behind the Vines will enable people to explore the outstanding premium wines Victoria has to offer.”

Whether you are accustomed to a fruit-forward Gippsland Pinot, a crisp Yarra Valley Chardonnay, or a rich, smooth Heathcote Shiraz, there is a home-grown wine for every occasion and drinker, featuring all that Victoria has to offer across our premium wine regions.

Funded by Global Victoria, the initiative was created to support local producers and drive consumers to purchase from cellar doors and continue to trial the world-class wines available throughout Victoria.

Minister for Agriculture Mary-Anne Thomas welcomed the launch. “Victorian wine is the best in the world – with so much variety and so many makers doing daring and exciting things with their products," Minister Thomas said. "With Behind the Vines, people can support their favourite wineries and discover new ones – making sure Victorians have every opportunity to buy local.”

 The Behind the VinesBehind the Vines directory is launching on Thursday 11 February and is set to become a destination site and a simple means of exploring our state’s wineries and cellar doors and navigating directly to purchase from their online stores.

Go ‘ Behind the Vines’ at vicwines.com.au

- ENDS -

For all media enquiries, please contact Alt/Shift:

Harry Stechman | 0433 986 924 | This email address is being protected from spambots. You need JavaScript enabled to view it.

Amy Westacott | 0439 353 410 | This email address is being protected from spambots. You need JavaScript enabled to view it.

Media assets available include:

● High-res imagery of Victorian wineries and winemakers

● Interview opportunities with Minister for Agriculture, Mary-Anne Thomas

● Interview opportunities with Wine Victoria’s spokesperson

● Interview opportunities with local Victorian winemakers involved in the campaign

The ongoing success of the Victorian wine sector is dependent on winegrape growers and winemakers continuing to operate sustainably and responsibly. As such, the wine industry strongly supports the recycling of wine bottles and efforts to improve environmental outcomes.

Wine Victoria acknowledges that the Victorian Governments proposed CDS fits within Recycling Victoria’s broader suite of reforms aimed at reducing waste and making more productive use of resources.

Wine Victoria supports the government’s intention to align with other states and continue to exclude wine bottles from its proposed CDS.

 

Access the full submission  here.

 

 

Thursday, 05 November 2020 17:23

Why Wine Victoria?

Written by
Thursday, 01 October 2020 15:31

Project Reference Groups

Written by

Project Reference Group: Bushfire Technical Response Package

  • Damien Sheehan, Wine Victoria
  • Joe McClelland, Regional Development Victoria
  • Adam Keath (Industry Representative,Yarra Valley)                          
  • Marcus Satchell (Industry Representative,Gippsland)
  • Neil Larson (Industry Representative,Central Victoria)
  • Mike Aylward (Industry Representative,Mornington Peninsula)
  • Megan Hill (DJPR, Agriculture)
  • Mark Walpole (Industry Representative,North-East Region)
  • Con Simos,  (AWRI)
  • Richard Howden (Project Manager, Wine Victoria)
  • Megan de Jong (Secretariat, Wine Victoria)

Project Control Board: Trade

  • Matt Fowles – Fowles Wine (Wine Victoria Board Representative and Committee Chair)
  • Nikki Palun – Octtava Wine (Wine Victoria Board Representative)
  • Kim Chalmers – (Wine Victoria Board Representative)
  • Gordon Gebbie – Rathbone Wine Group (Industry Representative)
  • Scott Austin – Austin’s Wine (Industry Representative)
  • Rachael Sweeney – (Wine Victoria Executive Officer)
  • Richard Howden (Project Manager, Wine Victoria)
  • Megan de Jong (Secretariat, Wine Victoria)
  • Brendan Larkin – (DJPR, Global Vic)
  • Stephen Baud – DJPR, Global Vic)
  • Mara Putnis – (DJPR, Agriculture)

Project Control Board: Five Pillars

  • Eliza Brown – Wine Victoria (Wine Victoria Board Representative and Committee Chair)
  • Damien Sheehan – Shiraz Central 
  • Chris Gillard – Fortified Resurgence 
  • Caroline Evans – Yarra Valley 
  • Mike Symons – Pinot Coast
  • Diana Morgan – Visit Victoria
  • Dean Cleave-Smith – King Valley Prosecco Road
  • Felicity England – Wine Australia
  • Zenon Misko – Food and Wine Victoria
  • Richard Howden – 5 Pillars
  • Holly Formosa – 5 Pillars
  • Megan Hill – (DJPR, Agriculture)
  • Mara Putnis – (DJPR, Agriculture)

Regional Victoria - Re-Opening FAQS

We have been asked many questions over the past few days from our members in Regional Victoria as cellar doors and hospitality open up under the Third Step. 

Can I do tastings at cellar door? 
Yes, tastings must be seated, and you must adhere to the social distancing regulations as well as the density caps. 
 
Can I charge for tastings? 
There are no restrictions on charging or not charging for tastings.
 
Do I need to serve a meal or any food with a tasting or wine by the glass? 
No, this is not a requirement. 
 
Can I open from 17 September?
Yes, provided you undertake the following:

  • Complete a COVIDSafe Plan (template available here). Guidance for the COVIDSafe plan is available here
  • Maintain a strict limit of a minimum of four-square metres (4sqm) per person
  • Ensure density caps are adhered to
  • Maintain hygiene and frequent cleaning
  • Maintain attendance records of patrons for the purposes of contact tracing (not including takeaway services)
  • Carefully manage waiting areas to ensure social distancing
  • Ensure alcohol is only consumed whilst seated

Will we need to do the one tasting / one glass scenario so wine bottles don’t touch the glass that customers have used already? As was recommended in June? 
Yes the Cellar Door Re-Opening protocols document issued by Australian Grape & Wine is still in effect.

Please note that these are guidelines of best practice which Wine Victoria recommends, but ultimately this is your business decision, and not enforceable.

Can we temporarily operate outside our red line area to accommodate the temporary mandatory spacing?
Yes, but you will need a temporary licence from Council, details on how this can be obtained will be provided in the updated guidelines and we will provide a link as soon as possible.

Can customers stay for a drink only, or do they need to do a wine tasting then leave (as per cellar door restrictions in June 2020)?
They can stay for a drink as long as you are observing social distancing, capped numbers, seating distancing and time limits.

Is it OK for people to buy a bottle of wine or even a glass from our Cellar Door and sit outside to enjoy it?
If your previous licensing regulations allowed you to do so, and the patrons were seated and they were complying with social distance regulations, and time limits,

there is no impediment to selling by glass or bottle and sitting onsite to consume. 

Am I allowed to sell or offer tastings without food purchase? 
There are no requirements about the service of alcohol with food. 

What’s the policy on masks?
Staff must wear masks at all times.
Guests must wear masks apart from when consuming food and drink.

A reminder that the Business Victoria website or hotline, 13 22 15, provides information on how restrictions apply to your sector and support to help your workplace plan and respond to COVID-19.

Tuesday 15 September, 2020

The Premier Dan Andrews has today announced that Regional Victoria will, from 11:59pm tomorrow, progress to the Third Step of the reopening roadmap. At this Step, there will be no restrictions on the reasons for leaving home or distances travelled, although you won’t be able to travel into areas with higher restrictions. (Metropolitan Melbourne)

The good news is that cellar doors and hospitality will be able to operate once more. Tourist accommodation will also open for regional Victorians, travelling within Regional Victoria. 

  • Hospitality businesses will be able to serve patrons outdoors, with a cap of 50 seated patrons per venue, and an updated ‘two square metre’ density limit in place.
  • Indoors, venues can open with a cap of 10 seated customers per space – with up to two spaces per venue – and in line with the existing ‘four square metre’ density rule.
  • Tables must be spaced at least 1.5m apart, cleaned after every customer and the details of all patrons must be kept.
  • There will be a limit of 2 hours on bookings
The DHHS website is being currently being updated to reflect the changes in restrictions for regional Victoria, but further details will be found at this link.

Here are further guidelines to assist businesses in preventing the spread:  

 
THERE ARE NO CHANGES FOR METROPOLITAN MELBOURNE AT THIS TIME.
 
We acknowledge that it is difficult for businesses in the Yarra Valley and Mornington Peninsula while Regional Victoria opens in this way, however the Premier confirmed today that the current 14 day case average indicates Metropolitan Melbourne is on track to reach the Second Step of reopening by 28 September.

BUSHFIRE TECHNICAL RESPONSE PROGRAM WINEMAKING REMEDIATION TRIALS

- CALLS FOR EXPRESSIONS OF INTEREST -

The Wine Victoria Bushfire Technical Response Program aims to deliver a suite of technical support activities for Victorian grape and wine producers affected by the 2020 bushfires.

Wine Victoria, in partnership with Australian Wine Research Institute (AWRI) and Wine Network Consulting, are pleased to offer Victorian winemakers the opportunity to participate in a series of winemaking remediation trials. The aim of this initiative, which has been funded by the Victorian Government, is to identify and understand practical techniques which may be effective in managing 2020 vintage smoke-affected wines. 

If you are a Victorian based wine producer with wine made from grapes sourced from within Victoria, and you are interested in being involved, then follow the link below to submit an expression of interest. 

YES, I AM INTERESTED