Inbound Trade Mission May 2015

Image Gallery

Wine Victoria welcomed the Labor Party’s pre-election announcements to invest in the Victorian Wine Industry through key policy areas including tourism, international exports, biosecurity and regional job creation.

The $1 million plan announced in November 2014 includes:

  • dedicated funds to boost cellar door visits with the creation of a Victorian Wine Tourism Strategy; and
  • a fund to support wine exports by growing overseas markets.

The wine industry is also set to benefit from four “reverse” super trade missions promised over Labor’s first term, with wine exports included under “food and fibre” (one of eight “emerging and growing industries” that are a focus of the missions).

Launch Sheehan Pulford Eren

Pictured at Scotchman's Hill for official launch of Meet the Winemaker program (L-R): Wine Victoria Chair, Damien Sheehan, Minister for Agriculture The Hon. Jaala Pulford, Scotchman's Hill Chief winemaker Robin Brockett, Minister for Tourism, The Hon. John Eren.

Meet the Winemaker - May 25-28, 2015

In May 2015 the Victorian Government hosted international delgates on a 'Meet the Winemaker Trade Mission.' The inbound mission will contribute to the process of cementing Victoria's status of as a producer of new world premium wine. 

Government media release: Trade mission puts Victoria's wine on show to key buyers

Wine Victoria media release:Wine Victoria media release: Meet the Winemaker trade mission launched


Wine Showcase

Date and time: Monday May 25, 2.00pm - 5.00pm

Venue: Showtime, 61 South Wharf Promenade, South Wharf, Melbourne


An important event in the mission schedule was the Wine Showcase, where a variety of Victoria's wine producers gathered to promote their premium, export-ready wines.

The 'Wines of the Future' theme was created for the Wine Showcase to capture the desired place in key international markets. The objective of the 'Wines of the Future' theme was to highlight Leadership, Creativity and Diversity in Victoria's wine offerings.

Wine selection: Producers participating in the Wine Showcase on May 25 were asked to choose their wines based on two styles: 'Icons' (traditional Australian wine styles) and 'Innovators' (Australian takes on wine styles).


Information for Producers 

  • Wine Selection Matrix for producers. Click here to download
  • Background notes and producer criteria. Click here to download