Eliza Brown is from a fourth-generation wine family from Victoria, Australia. Currently, Eliza enjoys building regional businesses; she is the CEO of All Saints Wine Estate (1864), St Leonards Vineyard (1860), Mount Ophir Estate (1891), Thousand Pound Wine Bar & Store (2015) and Luxe Auto (2018) all located in Rutherglen, Victoria. Eliza likes to contribute to the broader wine industry and issues; she is currently a director of her broader family business, Brown Brothers and is also Chair of Wine Victoria's Five Pillars Tourism Project.
Thinking of exporting to China? Wine Victoria in partnership with the Victorian Government has the assistance you need – The Wine Victoria China Export Academy!
The first of its kind in Australia, the Wine Victoria China Export Academy will feature a mixture of both one-on-one mentoring with industry leaders, team workshops and real-time in-market support. Our Academy aims to bridge the gap between aspirations and exporting to China.
Delivered by the team who designed the Wine Australia Growing Wine Exports (GWE) program, the Academy will take you out of the classroom and provide direct support to participants, enabling companies to take the leap and begin exporting to Australia's largest wine trading partner, China.
From your vineyard to China, we can make it happen. Come join the Academy!
Join the academy to start sending your wines from the vineyard to China.
What is the Wine Victoria China Export Academy?
The aim of the Academy is to increase the number of companies exporting Victorian wine to China. The Academy will build on the fundamental exporting knowledge participants have gained in the Wine Australia Growing Wine Exports (GWE) program.
Who are the Wine Victoria Export Academy mentors and why were they chosen?
One of the aims of the Wine Victoria China Export Academy is to build on the knowledge gained in Wine Australia’s Growing Wine Export program. It is because of this that the mentors are the same experts who delivered this program.
The mentors are:
- Paul van der Lee, Principal Vanderlee & Associates;
- Darren Oemcke, Founding Partner and Marketing Director, Hydra Consulting;
- Liz Mencel, Wine Export and Marketing Specialist, Flametree Wines & Principal Purple Feet Consulting;
- Simon West, Director, Full Glass Management; and
- Ron van Buuren, Founding Partner and Managing Director; Hydra Consulting.
Who is eligible to apply for the Export Academy?
The following criteria will be used to further assess eligible candidates:
- Be a member of Wine Victoria and a member of your region's wine association;
- Have completed both of Wine Australia’s Growing Wine Export (GWE) 1-day and 2-day workshops;
- Pay the $5,000 (+GST) subsidised program fee*;
- Submit your company’s completed Growing Wine Exports planning documents for review by our mentors:
– One Page Export Plan;
– Sales Plan (Excel); and
– Self-Review and Pitch.
- Have the financial capability to generate $100k (FOB Sales) of exportable product over a 12-month period into China (refer to the GWE planning documents above);
- Have the financial and time capability to undertake an export visit to China during the Academy program (see list of suggested programs below); and
- Complete a post program evaluation.
Cost of the program?
*The full cost of the Wine Victoria China Export Academy is $10,000 (+GST)– the program is subsidised by the Victorian Government to the value of $5,000 (+GST) for the first 20 successful candidates.
What to expect during the program?
- Business tools: Session guides, new templates and resources specifically developed for Victorian exporters;
- Personal assessment: A written review of your readiness to export to China based your application and program preparation work before commencing;
- One to one mentoring: 8.5 hours of intensive one-on-one mentoring in a location near you, with Australia’s leading export advisors;
- Wechat group: 6.5 hours of scheduled WeChat group and individual chat/text support;
- 2 hours equivalent of Chinese mentor follow-up support via WeChat in the latter stages of the program;
- Workshops: Participation in two group workshops, Victorian location to be confirmed closer to the workshop dates;
- Webinars: Access to a specific Wine Victoria China Export Academy webinar that will help you identify and access distribution channels;
- Q&A: Access to an online portal with a range of commonly asked questions and answers.
Where is the Export Academy located and how long does it go for?
The Export Academy program will be run in Victoria in a rage of locations that are accessible to each participant over a 12 month period.
Stay tuned for more information to come on how to apply!
Download our Frequently Asked Questions document here.
Published in Strategy
Tuesday, 28 May 2019 10:25
Wine Victoria Welcomes the 2019/20 Victorian Budget Release
Wine Victoria welcomes the Victorian Government's announcement of a $5 million Wine to the World initiative, contained in the state Budget released today.
Wine Victoria Chair, Angie Bradbury said the announcement confirmed that the government has now funded the November 2018 election commitment, which aims to promote premium Victorian wines to the world.
"Exports of Victorian premium wines were valued at $451 million, growing both in volume and value, over the last 12 months," Ms Bradbury said.
"This new initiative will ensure our members can continue this trend, while also increasing our profile around the world," Ms Bradbury said.
A total of $5 million in funding commitments was allocated to the wine industry in the 2019/20 Budget including:
- Victorian Wine Showcase;
- Annual wine symposiums;
- Marketing campaigns to promote Victorian wines to international markets;
- Annual export training for Victorian winemakers; and
- Government-led trade missions.
The funds will be used to target key markets overseas in the USA and China.
Ms Bradbury said the industry was very pleased Minister for Agriculture and Regional Development the Hon Jaclyn Symes and Minister for Trade the Hon Martin Pajula, had again chosen to invest in our state's world-renowned winemakers and grape growers.
"The funding announcement in today's Budget shows the government understands the wine industry's importance to the economic future of regional Victoria and regional jobs," Ms Bradbury said.
"We look forward to working with the Victorian Government on these commitments and ensuring Victorian wine companies can continue to increase the domestic and international profiles of their wines," Ms Bradbury said.
Angela Scicluna, Wine Victoria
Matt Fowles, a former lawyer who swapped the vitriol for the vineyard, is an avid food and wine man. While his chief responsibility is the business of wine, he spends much of his time feeding his connection to the Strathbogie Ranges. Whether that is time in the vineyard, playing with wine or hunting for his table - he truly understands the land. Matt is also the man behind the innovative Ladies who Shoot their Lunch wine - the world's first wine to be blended to complement wild game meat. In 2007, Matt was selected as part of the 'Future Leaders' program aimed at fostering the next generation of wine industry leaders.
Friday, 30 November 2018 10:38
Wine Victoria has today welcomed a $5 million commitment by the Victorian Labor Party to market Victorian wines to the world.
The announcement was made at the Blue Pyrenees Estate in Avoca and is aimed at doubling Victorian wine exports by 2030, with a focus on China and the United States.
In announcing the package, the State Member for Western Victoria and Minister for Agriculture and Regional Development, the Hon Jaala Pulford, said if elected the funds will be used to team up with leading Victorian chefs and restaraunteurs to establish a Victorian Wine Showcase to help promote our best wineries.
"Trade Missions led by Ministers will also target key markets overseas in the USA and Asia, and a series of marketing campaigns will boost the profile of Victoria's premium wines," she said.
"Victorians know how good a drop of our wine is and Labor will make sure the rest of the world does too," she said.
Wine Victoria Chair Ms Angie Bradbury said the industry was delighted Minister Jaala Pulford had again acknowledged the benefits of supporting the Victorian wine industry, which accounts for an estimated $7.6 billion of the State economy each year.
"This funding is vital to ensure the State's wine companies can continue to build a well-known profile for premium wines," said Ms Bradbury.
"Victorian wines are second to none and we want to make sure the world knows this." Ms Bradbury concluded.
This commitment comes off the world done by the Andrews Government in partnership with the Victorian wine industry to develop the Victorian Wine Industry Development Strategy, the Wine Growth Fund and funding for the Victorian Five Pillars International Wine Tourism Campaign.
Rachael Sweeney, Wine Victoria Executive Officer
Wine Victoria Annual General Meeting 2018
Date: Tuesday November 20, 2018
Location: Level 8, 161 Collins Street, Melbourne
Time: 4:00pm - 7:00pm (including networking drinks)
Wine Victoria Executive Officer
Wednesday, 01 August 2018 10:46
This week the Victorian Government announced an additional $2 million in funding for the third round of the Wine Growth Fund at Mitchell Harris Wine Bar in Ballarat.
The fund aims to support winemakers and grape growers in marketing, tourism, business development and exporting activities, while also building the capability of Victoria's highly regarded wine industry.
Wine Victoria Executive Officer Ms Rachael Sweeney said the industry was pleased the Victorian Government and Minister for Agriculture and Regional Development the Hon Jaala Pulford, in particular, had once again recognised the benefits of investing in Victorian grape growers and winemakers.
"The Wine Growth Fund clearly signifies the government's recognition of the $7.6 billion contribution that our industry makes to Victoria's bottom line every year," Ms Sweeney said.
"We thank the government for their continued support and commitment and encourage our producers to use the fund to raise the profile of our wine tourism and export capacity and to ensure Victoria becomes the best wine state in Australia" added Ms Sweeney.
Existing Wine Growth Fund guidelines have been changed, with infrastructure projects now eligible for funding and grants of up to $100,000 now available.
Applications are open to organisations or businesses from all Victorian wine regions directly involved in the Victorian wine industry.
Rachael Sweeney, Wine Victoria Executive Officer
Wednesday, 02 May 2018 12:59
This week, the state budget was tabled in Parliment by Victorian Treasurer, the Hon Tim Pallas, outlining the state's priorities for the next four years.
As part of the 2018/19 budget, $4.1 million was allocated towards the wine industry.
Wine Victoria Chair, Ms Angie Bradbury said the industry was delighted the Victorian Government and Minister for Agriculture and Regional Development the Hon Jaala Pulford, had once again recognised the benefits of investing in the world-class potential of Victorian grape growers and winemakers.
The funding forms part of the Growing Agriculture Exports, Farms and Tourism initiative and aims to help the industry develop new products and markets. The wine specific funding will be allocated towards:
- Round three of the Wine Growth Fund;
- Implementation of actions identified in the Victorian Wine Industry Development Strategy, and
- The Tackling Phylloxera Program.
"The programs clearly signify the government’s recognition of the $7.6 billion contribution that our industry makes to Victoria's bottom line every year,” Ms Bradbury said.
"We look forward to working with the government on implementing these important projects" added Ms Bradbury.
In addition to wine specific funding, the budget also makes allocations for the following programs impacting winemakers and growers:
- The young farmer stamp duty-free threshold on properties valued up to $600,000 (for settlements from 1 July 2018);
- Further reduction to the payroll tax for businesses located in regional Victoria, decreasing the tax from 3.65% down to 2.45%;
- Boosting regional tourism, with $51.1 million for international and interstate tourism campaigns, including support for Business Events Victoria and regional tourism boards; and
- The $30 million Pick My Project fund.
Wine Victoria Annual General Meeting 2017
Date: Wednesday November 15, 2017
Location: Level 27, Rialto South Tower, 525 Collins St, Melbourne
Time: 4::00pm - 7:00pm (including networking drinks)
Wine Victoria Executive Officer