Wine Victoria Welcomes the 2019/20 Victorian Budget Release
Wine Victoria welcomes the Victorian Government's announcement of a $5 million Wine to the World initiative, contained in the state Budget released today.
Wine Victoria Chair, Angie Bradbury said the announcement confirmed that the government has now funded the November 2018 election commitment, which aims to promote premium Victorian wines to the world.
"Exports of Victorian premium wines were valued at $451 million, growing both in volume and value, over the last 12 months," Ms Bradbury said.
"This new initiative will ensure our members can continue this trend, while also increasing our profile around the world," Ms Bradbury said.
A total of $5 million in funding commitments was allocated to the wine industry in the 2019/20 Budget including:
- Victorian Wine Showcase;
- Annual wine symposiums;
- Marketing campaigns to promote Victorian wines to international markets;
- Annual export training for Victorian winemakers; and
- Government-led trade missions.
The funds will be used to target key markets overseas in the USA and China.
Ms Bradbury said the industry was very pleased Minister for Agriculture and Regional Development the Hon Jaclyn Symes and Minister for Trade the Hon Martin Pajula, had again chosen to invest in our state's world-renowned winemakers and grape growers.
"The funding announcement in today's Budget shows the government understands the wine industry's importance to the economic future of regional Victoria and regional jobs," Ms Bradbury said.
"We look forward to working with the Victorian Government on these commitments and ensuring Victorian wine companies can continue to increase the domestic and international profiles of their wines," Ms Bradbury said.
Angela Scicluna, Wine Victoria