Print this page

Wine Victoria Welcomes the Victorian Wine Industry Strategy

Written by  Wine Victoria Friday, 09 June 2017

5903 wine victoria rgb

VictorianWineIndustryLaunch 147 content

Wine Victoria today joined the Minister for Agriculture and Regional Development, the Hon. Jaala Pulford and industry leaders to launch the Victorian Wine Industry Development StrategyVictorian Wine Industry Development Strategy.

Held at Yering Station, located in the world-renowned Yarra Valley, the launch also included a commitment from Minister Pulford of almost of $900,000 of new funding towards the second round of the Victorian Government’s Wine Growth FundWine Growth Fund.

Wine Victoria Chair, Damien Sheehan said that the strategy was more than 18 months in the making and mapped the way industry and government had agreed to work together to ensure Victoria was the best wine state in Australia.

“We are delighted with the very clear partnership we now have with the Victorian Government in this strategy,” Mr Sheehan said

“The industry has gone through some difficult times in recent years but all the signs are that we are well on the way to blowing the bad times out of the water,” he said

“We have increasing grape prices, record exports into China and a growing number of visitors heading to cellar doors – this strategy aims to ensure the winemakers and grapegrowers can make the most of these opportunities,” he said.

The Wine Industry Development StrategyWine Industry Development Strategywas designed in consultation with Wine Victoria, industry leaders from around the state and Victorian wine companies.

The strategy was designed to identify critical pressure points experienced by industry and deliver programs against the following areas:

  • Best practice Viticulture 
  • Visitation to wine regions
  • Profitable and sustainable export markets
  • Strengthen industry structure and coordination.

Currently the wine industry directly contributes $7.6 billion to the Victorian economy and employs just under 13,000 people – most of these jobs are in regional Victoria.

 “This both the strategy and the new money for the Wine Growth Fund clearly signifies the government’s recognition of the strong contribution that our industry makes to the state’s bottom line” he added.

“Wine Victoria is ready to work with the Government to deliver the strategy and secure a strong future for our industry,” Mr Sheehan concluded.  


Available for comment:

Damien Sheehan, Wine Victoria Chair

Media Contact:

Rachael Sweeney, Wine Victoria Executive Officer

Ph: 0422 067 858 or Email: This email address is being protected from spambots. You need JavaScript enabled to view it.