“Wine Victoria took a proactive role in engaging with Members of Parliament (MPs) and responsible departments on this issue,” Mr Sheehan said
“We wanted to make sure MP’s clearly understood how the rebate was being invested and the significant knock-on economic impacts – particularly in regional areas,” he said.
When reviewing the VLS, Wine Victoria engaged expert assistance to examine the subsidy and evaluate how the rebate was being used. The results highlighted subsidy recipients:
- Generated $680 million in gross state product annually
- Supported almost 5,000 ongoing full-time equivalent jobs (direct and indirect)
- Made new infrastructure investments: $7 million in cellar door infrastructure annually
- Invested in events and activities: $1.1 million cellar door events annually.
“This ongoing investment into cellar doors is so important - the Victorian visitor experience is often focused on big natural icons, but for a strong economic impact to be realised, providing access to value-add experiences such as an exceptional cellar doors is key,” Mr Sheehan said.
“With the continuation of this subsidy, the Victorian wine industry looks forward to working in partnership with the Government on their tourism objectives by delivering first class wine experiences,” he said
“We aim to make Victoria the best wine state in Australia,” he said.
Victorian Liquor Subsidy: is a 15 percent subsidy on the wholesale value (7.5 percent of retail value) of wine sold through the cellar door and wine club. The subsidy is a state rebate of Federal taxes on cellar door sales, and as such, is only available to producers who have exhausted the Wine Equalisation Tax (WET) rebate. Producers must have sufficient wine through their cellar door to qualify for the rebate.
Damien Sheehan, Wine Victoria Chair
Via: Rachael Sweeney, Wine Victoria Executive Officer